May 14, 1998 |
Advertiser: Gardenburger Agency: Hal Riney & Partners Heartland, Chicago Challenge: Convince consumers that a burger made of rice, wheat, onions and mushrooms is as good as the real thing. The Ad: In the animated spot, aspiring hula dancer Vern tries to impress Edna by inviting her to a luau. But when Edna arrives, she wants something "tasty and healthy" instead of the traditional roast pig. Vern saves the day by serving Gardenburgers, as Edna "squeals with delight."