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BUSINESS
February 2, 2000 | LESLIE EARNEST, TIMES STAFF WRITER
Feeding on youth's ongoing fascination with extreme sports, Pacific Sunwear of California Inc. is aggressively expanding nationwide, opening larger stores and pushing into territory as far afield as Puerto Rico. The Anaheim-based retailer of casual clothes for teens and young adults will open 125 stores this year, matching last year's expansion and bringing its total number of stores to 575 by the end of 2000. By the end of 2003, it expects to be operating about 1,000 stores.
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BUSINESS
December 29, 1999 | Leslie Earnest, Leslie Earnest covers retail businesses for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Pacific Sunwear of California Inc. has decided to shorten the name on its store signs to the catchier PacSun. "The kids have been calling us PacSun for years," Chief Financial Officer Carl Womack said. "It's kind of just something that was going to happen." The shorter name also is less likely to make people think the company sells just T-shirts and swimsuits, he said: "It's more neutral than Pacific Sunwear."
BUSINESS
December 16, 1999
Pacific Sunwear of California Inc. said Wednesday that it will sponsor ESPN's 2000 Winter X Games in Mt. Snow, Vt., and launch a yearlong television advertising campaign in February. The Anaheim casual apparel retailer expects to air about 1,000 television spots during the year, mainly on sports, comedy and music stations. In addition, Pacific Sunwear will increase its national print advertising substantially, mainly in magazines aimed at teenagers and young adults.
BUSINESS
December 2, 1999 | LESLIE EARNEST, Leslie Earnest covers retail businesses for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Quiksilver Inc., which built its name on surfing, is now sponsoring snowboard parks at Mammoth Mountain and Big Bear. The Huntington Beach-based surfwear maker has been sponsor of the Quiksilver Terrain Park at Bear Mountain since October. The new Mammoth Mountain Unbound Park opened on Thanksgiving. "We're trying to do anything we can to support the snowboard industry," Quiksilver spokeswoman Diana Pecci said Monday.
BUSINESS
October 29, 1999 | LESLIE EARNEST, TIMES STAFF WRITER
Fashion designer Mossimo Inc., continuing its rebound from a nearly disastrous move into higher-end apparel, on Thursday reported its first quarterly net profit in two years. The Irvine company said it earned $1 million, or 7 cents a share, for the third quarter ended Sept. 30, compared with a net loss of $3.4 million, or 23 cents a share, for same time period last year. Sales spiked 85% to $20.3 million from $11 million.
BUSINESS
October 29, 1999 | LESLIE EARNEST, TIMES STAFF WRITER
You're on a boat in the South Pacific. Waterfalls cascade down hillsides and into the warm, clear sea. Your goal is to find a perfect wave and surf it. If you don't find one, no problem. You can go fishing instead. Or diving. Or snorkeling.
BUSINESS
October 19, 1999 | LESLIE EARNEST, Leslie Earnest covers retail businesses for The Times. She can be reached at (714) 966-7832 and at leslie.earnest@latimes.com
Surf wear's "A-list" has gotten increasingly crowded over the last year with established companies hanging tough as new labels have also vaulted to the top, local surf shop owners say. "There's a cat fight at the top that's absolutely unbelievable," said Dave Hollander, co-owner of Becker Surf N' Sport in Corona del Mar. The best-known companies, Quiksilver Inc.
BUSINESS
September 30, 1999 | From Bloomberg News
Pacific Sunwear of California Inc., which sells casual apparel for young adults, said Wednesday it will double the number of its music- and sports-fashion stores as it expands by almost 28%. The Anaheim-based company, which operates the Pacific Sunwear and d.e.m.o retail chains, plans to add 125 stores to the 450 it will have at the end of its fiscal year in January, said Chairman and Chief Executive Greg Weaver, speaking at a Banc of America Securities conference in San Francisco.
BUSINESS
July 30, 1999 | LESLIE EARNEST, TIMES STAFF WRITER
Mossimo Inc. reported its first quarterly operating profit in two years Thursday, as sales from ongoing operations rose 22%. Factoring in a one-time charge of $6.1 million, the Irvine-based clothing designer remained in the red. But Mossimo's improving numbers indicate that its internal reorganization is paying off, according to Chief Executive Edwin Lewis.
BUSINESS
July 21, 1999 | ROBIN FIELDS, TIMES STAFF WRITER
Irvine sportswear maker Mossimo Inc. said Tuesday it will pay $13 million to settle state and federal class-action lawsuits alleging it misled investors with falsely optimistic financial statements and progress reports. Company chairman Mossimo Giannulli disputes the allegation that Mossimo deceived shareholders, but said the deal would remove uncertainty at a time when the clothier is trying to retrench. "It's been an absolute distraction," he said. "We wanted to move on."
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