Gazillion Entertainment Company

Nirvana for the video game industry looks a lot like World of Warcraft, except without the arcane rules that mystify the average player. That vision is the driving force behind Lego Universe, a new online game that's based on the toy building bricks franchise and is scheduled for release in 2010. Developed by a San Mateo, Calif., firm called Gazillion Entertainment, the game is designed so that even a 5-year-old and his grandfather can play together.

Nirvana for the video game industry looks a lot like World of Warcraft, except without the arcane rules that mystify the average player. That vision is the driving force behind Lego Universe, a new online game that's based on the toy building bricks franchise and is scheduled for release in 2010. Developed by a San Mateo, Calif., firm called Gazillion Entertainment, the game is designed so that even a 5-year-old and his grandfather can play together.