May 8, 2012 |
Build-a-Bear Workshop was introducing a line of stuffed animals called smallfrys and wanted to reach moms through Facebook. One video used in the online promotion showed a woman pulling up to a fast-food window. Her young daughter requests "a smallfry. " When her mom suggests a fruit cup or celery sticks, the daughter says, "Mom, order me a curly-haired bunny in a purple sequined bathing suit. " The 45-second smallfrys spot came not from a traditional advertising agency but from Poptent Inc., a "crowdsourced" video production studio that has built a global community of 50,000 writers, directors, cinematographers and animators to create commercials for Build-a-Bear, American Airlines, Dell, Intel, Jaguar, General Mills and others.
March 22, 2012 |
The growing popularity of Greek yogurt is putting a damper on General Mills Inc.'s Yoplait brand, helping to push the company's third-quarter sales volume down in the U.S. Although General Mills' Peanut Butter Cheerios made a strong debut at the beginning of the year and its natural and organic foods sector enjoyed a double-digit increase in sales volume, domestic volume for the food giant fell in the fiscal quarter that ended Feb. 26. ...
March 21, 2012 |
The growing popularity of Greek yogurt is putting a damper on General Mills' Yoplait brand, pushing the company's third quarter volume sales down in the U.S. Though General Mills' Peanut Butter Cheerios made a strong debut at the beginning of the year and the “fast-growing” natural and organics foods sector enjoyed a double-digit increase in sales, domestic volume fell in the quarter ended Feb. 26. Yoplait sales slipped 3% as Greek yogurt brands...
March 18, 2011
General Mills Inc. has entered into exclusive negotiations to buy a majority stake in French yogurt company Yoplait, the company said Friday. Yoplait is the world's second-largest yogurt maker and is owned by French investment firm PAI partners and French cooperative dairy group Sodiaal. If successful, General Mills would acquire the roughly 50 percent stake held by PAI partners and work with Sodiaal, which is retaining its stake. General Mills did not disclose the value of the offer but the Wall Street Journal, citing a personal familiar with the situation, has placed it at $2.2 billion.
January 20, 2011 |
Fake blueberries are usually plastic and can be found with other fake fruits in decorative arrangements or on bizarre hats. Now, apparently, they can be found in food. A range of fake blueberries are in a number of retail food items that contain labels or photos suggesting real blueberries were used in the products, according to an investigation. Sigh. As if it's not hard enough to include fruits in your diet. Now you have to watch for fraudulent food. The nonprofit Consumer Wellness Center reported Thursday that its investigation found "blueberries" that were nothing more than a concoction of sugar, corn syrup, starch, hydrogenated oil, artificial flavors and -- of course -- artificial food dye blue No. 2 and red No. 40. The offenders are well-known manufacturers such as Kellogg's, Betty Crocker and General Mills, and the fakes were found in bagels, cereals, breads and muffins.
March 11, 2010 |
Soup, which sustained a nation through the Great Depression, has itself fallen on hard times in the "Great Recession." Winter is supposed to be prime soup season. And one might expect that to be even more the case with U.S. unemployment at 10% during one of the snowiest East Coast winters on record. Soup is a hot meal that's both cheap and quick. But trade data highlight the balancing act name-brand food companies face in this new era of American thriftiness. If it's not on sale, shoppers tend to look elsewhere.