Gerawan Farming

The state Supreme Court is giving California's largest plum grower another chance to challenge the state's mandatory cooperative advertising program, which some growers contend is costly and ineffective. Last week, the court agreed to review Gerawan Farming's case against the state. Gerawan and about a dozen other growers had challenged marketing orders in a 1st Amendment case that was heard by the U.S. Supreme Court in 1997.

The state Supreme Court is giving California's largest plum grower another chance to challenge the state's mandatory cooperative advertising program, which some growers contend is costly and ineffective. Last week, the court agreed to review Gerawan Farming's case against the state. Gerawan and about a dozen other growers had challenged marketing orders in a 1st Amendment case that was heard by the U.S. Supreme Court in 1997.

When Joyce Julius watches sporting events on TV, she rarely pays attention to the action. Instead, she gauges which sponsors have purchased unconventional ad space smack in the eye of the camera--such as logos atop stadium scoreboards or names slapped on race cars.