July 13, 1990 |
Rice-A-Roni is bringing back the jingle that was once its meat and potatoes. Beginning Monday, "Rice-A-Roni, the San Francisco treat," will be sung on a TV commercial near you. If you sense it hasn't been long since you last heard it, you're right. It was only three years ago when Golden Grain Macaroni dumped the 30-year-old jingle for the side dish that was once promoted as a potato substitute.
May 5, 1989
Paskey Dedomenico, 78, a chocolate and macaroni magnate who made Rice-a-Roni. With his parents, Dedomenico turned a San Francisco neighborhood pasta-manufacturing firm, Golden Grain Macaroni Co., into an international food conglomerate. He became president of the firm in 1932, and moved to Seattle in 1941. In 1956, he bought Mission Macaroni Co. and, in 1959 introduced Rice-a-Roni, one of the first convenience food products in the United States. In 1960, Dedomenico bought the Ghirardelli Chocolate Co. in San Francisco.
October 13, 1989
Two new industrial parks are under construction in the central part of the county. The Koll Co., the Newport Beach mega-developer, said it had bought the Golden Grain Macaroni Co. warehouse near Anaheim Stadium and will build 11 industrial buildings on the seven-acre site. The warehouse will be converted into another industrial building. The $10-million project on the southeast corner of Cerritos Avenue and Lewis Street in Anaheim will be called Anaheim Business Center.
March 29, 1988 |
In San Francisco, they're calling it the War of the Rices. Thomas J. Lipton Inc. fired the first shot earlier this year when it placed advertising billboards touting its line of flavored rice dishes on the sides of 24 of the city's antiquated cable cars. "Now for a real treat," the ads proclaim--a none-too-subtle dig at Rice-A-Roni, the rice dish that for years promoted itself as "the San Francisco treat." The maker of Rice-A-Roni is unamused.
January 5, 1989 |
Quaker Oats is looking for a buyer for Ghirardelli Chocolate Co., the venerable 137-year-old chocolate maker whose name is familiar to thousands of tourists who visit its former factory at San Francisco's Ghirardelli Square. Quaker Oats said it is selling Ghirardelli Chocolate because it doesn't fit with its other products, which include cereals, dog food and toys. "Ghirardelli is a profitable but relatively small business for Quaker," said Douglas W.