May 5, 1989
Paskey Dedomenico, 78, a chocolate and macaroni magnate who made Rice-a-Roni. With his parents, Dedomenico turned a San Francisco neighborhood pasta-manufacturing firm, Golden Grain Macaroni Co., into an international food conglomerate. He became president of the firm in 1932, and moved to Seattle in 1941. In 1956, he bought Mission Macaroni Co. and, in 1959 introduced Rice-a-Roni, one of the first convenience food products in the United States. In 1960, Dedomenico bought the Ghirardelli Chocolate Co. in San Francisco.
October 13, 1989
Two new industrial parks are under construction in the central part of the county. The Koll Co., the Newport Beach mega-developer, said it had bought the Golden Grain Macaroni Co. warehouse near Anaheim Stadium and will build 11 industrial buildings on the seven-acre site. The warehouse will be converted into another industrial building. The $10-million project on the southeast corner of Cerritos Avenue and Lewis Street in Anaheim will be called Anaheim Business Center.
March 29, 1988 |
In San Francisco, they're calling it the War of the Rices. Thomas J. Lipton Inc. fired the first shot earlier this year when it placed advertising billboards touting its line of flavored rice dishes on the sides of 24 of the city's antiquated cable cars. "Now for a real treat," the ads proclaim--a none-too-subtle dig at Rice-A-Roni, the rice dish that for years promoted itself as "the San Francisco treat." The maker of Rice-A-Roni is unamused.
January 5, 1989 |
Quaker Oats is looking for a buyer for Ghirardelli Chocolate Co., the venerable 137-year-old chocolate maker whose name is familiar to thousands of tourists who visit its former factory at San Francisco's Ghirardelli Square. Quaker Oats said it is selling Ghirardelli Chocolate because it doesn't fit with its other products, which include cereals, dog food and toys. "Ghirardelli is a profitable but relatively small business for Quaker," said Douglas W.
May 14, 1987 |
The commercial marriage between Rice-A-Roni and the City of San Francisco is over. After nearly three decades of identifying its rice side dish with San Francisco, Golden Grain Macaroni Co. has dropped cable cars and city vistas from its television advertising and dumped the "The San Francisco Treat" line from its familiar jingle. The slogan will remain on the back of a redesigned package. Golden Grain executives insist that they have nothing against San Francisco.