Goodby Silverstein Partners

Goodby, Silverstein & Partners Sweeps Kelly Awards: A magazine ad created for Norwegian Cruise Line by the San Francisco firm captured the grand prize in the annual advertising competition sponsored by the Magazine Publishers of America. Goodby, Silverstein, a unit of New York-based Omnicom, also picked up awards handed out for best copy, best design and best strategy. The ceremony was held Tuesday night at the Peterson Automotive Museum in Los Angeles.

* PepsiCo Inc.'s international soft drink division dismissed the agency that has created advertising for its 7 Up and Mirinda brands for three years. The accounts had been handled since 1997 by Goodby & Partners of San Francisco. The work was reassigned to longtime PepsiCo agency BBDO Worldwide, which already handles advertising for Pepsi in the U.S. and overseas.

Got Discover Card Account? Omnicom Group's Goodby, Silverstein & Partners, of San Francisco, creator of the "Got Milk?" ads, has landed the estimated $80-million advertising account of Discover Card. The account had been handled by Omnicom sister agency DDB Needham, Chicago, for the last 11 years. Last month, however, DDB Needham withdrew from the Discover Financial Services review. The move followed parent company Morgan Stanley Dean Witter & Co.'

When Jeff Manning's telephone rang on Sept. 6, the executive director of the California Milk Processor Board unexpectedly found himself at center stage in the increasingly bitter commercial actors strike. Three "Got Milk?" television commercials soon would begin filming with a cast of nonunion talent, but striking actors now were urging him to sign an interim labor agreement.

* Kohlberg Kravis Roberts & Co. is in talks to buy Regal Cinemas Inc. for more than $1 billion, people familiar with the situation said. It would be Kohlberg's second acquisition in two months. * Jefferies & Co., the Los Angeles-based investment bank, agreed to pay $4.3 million to LotsOff Corp. to settle a lawsuit over what the San Antonio-based discount store chain claimed was an illegal transfer of funds.

Starbucks Coffee Co. is shifting its advertising account to BBDO West in Los Angeles from Goodby Silverstein & Partners in San Francisco. Billings are estimated at $10 million. Starbucks cited differences with Goodby on a "future path for advertising" as the cause of the split. Scott Bedbury, Starbucks' marketing chief, wouldn't comment on the disagreement.

Milk got it. The "Got Milk?" commercial featuring a historian trying to talk with his mouth full of peanut butter won one of the most coveted awards in advertising Saturday night--the Clio Award for the best television commercial of 1993. And the complete ad campaign for Apple PowerBook, which features diverse people who use the same personal computer for a variety of reasons, won the Clio Award for the best multimedia ad campaign of the year.

Nike Inc., the footwear and apparel marketing powerhouse, has returned to an exclusive relationship with Portland, Ore.-based advertising agency Wieden & Kennedy and has fired Goodby, Silverstein & Partners of San Francisco. "We informed Goodby, Silverstein [Monday]," said Scott Reames, a spokesman for Beaverton, Ore.-based Nike. "We wanted to move back to a one-agency model. We felt that our business climate right now was better served by one agency, as opposed to two."

When Jeff Manning's telephone rang on Sept. 6, the executive director of the California Milk Processor Board unexpectedly found himself at center stage in the increasingly bitter commercial actors strike. Three "Got Milk?" television commercials soon would begin filming with a cast of nonunion talent, but striking actors now were urging him to sign an interim labor agreement.

It began, as things often do in advertising, with a betrayal. Joanna Hughes Brach, who oversees advertising for Polaroid, the Cambridge, Mass.-based photographic company, was almost out the door for a maternity leave last summer when she received a phone call. Her New York advertising agency, BBDO, informed her that it was ditching Polaroid just as the company was planning to start its biggest campaign in decades. To make matters worse, BBDO was pursuing archrival Kodak.

Nike Inc., the footwear and apparel marketing powerhouse, has returned to an exclusive relationship with Portland, Ore.-based advertising agency Wieden & Kennedy and has fired Goodby, Silverstein & Partners of San Francisco. "We informed Goodby, Silverstein [Monday]," said Scott Reames, a spokesman for Beaverton, Ore.-based Nike. "We wanted to move back to a one-agency model. We felt that our business climate right now was better served by one agency, as opposed to two."

Got Discover Card Account? Omnicom Group's Goodby, Silverstein & Partners, of San Francisco, creator of the "Got Milk?" ads, has landed the estimated $80-million advertising account of Discover Card. The account had been handled by Omnicom sister agency DDB Needham, Chicago, for the last 11 years. Last month, however, DDB Needham withdrew from the Discover Financial Services review. The move followed parent company Morgan Stanley Dean Witter & Co.'

* Kohlberg Kravis Roberts & Co. is in talks to buy Regal Cinemas Inc. for more than $1 billion, people familiar with the situation said. It would be Kohlberg's second acquisition in two months. * Jefferies & Co., the Los Angeles-based investment bank, agreed to pay $4.3 million to LotsOff Corp. to settle a lawsuit over what the San Antonio-based discount store chain claimed was an illegal transfer of funds.

Starbucks Coffee Co. is shifting its advertising account to BBDO West in Los Angeles from Goodby Silverstein & Partners in San Francisco. Billings are estimated at $10 million. Starbucks cited differences with Goodby on a "future path for advertising" as the cause of the split. Scott Bedbury, Starbucks' marketing chief, wouldn't comment on the disagreement.

It began, as things often do in advertising, with a betrayal. Joanna Hughes Brach, who oversees advertising for Polaroid, the Cambridge, Mass.-based photographic company, was almost out the door for a maternity leave last summer when she received a phone call. Her New York advertising agency, BBDO, informed her that it was ditching Polaroid just as the company was planning to start its biggest campaign in decades. To make matters worse, BBDO was pursuing archrival Kodak.

Goodby, Silverstein & Partners Sweeps Kelly Awards: A magazine ad created for Norwegian Cruise Line by the San Francisco firm captured the grand prize in the annual advertising competition sponsored by the Magazine Publishers of America. Goodby, Silverstein, a unit of New York-based Omnicom, also picked up awards handed out for best copy, best design and best strategy. The ceremony was held Tuesday night at the Peterson Automotive Museum in Los Angeles.

* PepsiCo Inc.'s international soft drink division dismissed the agency that has created advertising for its 7 Up and Mirinda brands for three years. The accounts had been handled since 1997 by Goodby & Partners of San Francisco. The work was reassigned to longtime PepsiCo agency BBDO Worldwide, which already handles advertising for Pepsi in the U.S. and overseas.

E-Trade Group Inc. said it has named Goodby, Silverstein & Partners its advertising agency, replacing New York-based Gotham Inc. Goodby Silverstein created the "Got milk?" campaign. E-Trade expects the agency to generate more brand-name recognition for the online brokerage service.

Milk got it. The "Got Milk?" commercial featuring a historian trying to talk with his mouth full of peanut butter won one of the most coveted awards in advertising Saturday night--the Clio Award for the best television commercial of 1993. And the complete ad campaign for Apple PowerBook, which features diverse people who use the same personal computer for a variety of reasons, won the Clio Award for the best multimedia ad campaign of the year.