January 27, 2008
'Gossip Girl': Today's Calendar article about "Gossip Girl" says that the show's target demographic is teenagers. Its network, the CW, sells to advertisers who seek viewers in the 18-to-34 age range.
January 3, 2009 |
Nearly every television season, a storybook stork delivers a plot twist in the form of a baby to a teen drama. "The Secret Life of the American Teenager," created by Brenda Hampton of "7th Heaven," premiered last summer on ABC Family and introduced us to 15-year-old Amy Juergens, a scrawny, French horn-playing freshman at Grant High School who discovers she's pregnant -- though she's not even sure she actually had sex -- after a rendezvous with bad boy Ricky Underwood at band camp.
June 11, 2008
Denise Martin imagines a world in which she doles out the Emmys. And it's a world much broader than, say, lead actor in a drama. She fills such award categories as Most Deliciously Deceiving Ad Campaign (Hint: This means you, "Gossip Girl"); Best Comedic Duo from New Zealand (admittedly, there were few contenders); and Television's Best Worst Boss (Hint: She's a dog killer). For these and other faux awards, go online to TheEnvelope.com.
February 8, 2011 |
It's something your teenage child already knows well: Those popular kids can be mighty mean. But he or she might not be clued in to the conclusion drawn by a paper released Tuesday in the American Sociological Review , which found that the more central you are to your school's social network, the more aggressive you are as well -- unless you're at the top of the heap, in which case you're more likely to give your peers a break. “By and large, status increases aggression, until you get to the very top,” said the study's lead author, UC Davis sociologist Robert Faris.
May 22, 2012 |
ESPN reporter Erin Andrews is dating "Gossip Girl" actor Chace Crawford, US Weekly is reporting . Andrews and Crawford are "getting to know each other," according to the report. Chace Crawford is the brother of Candice Crawford, who married Dallas Cowboys quarterback Tony Romo in 2011. That should make sideline interviews on the Dallas Cowboys side of the field interesting for Andrews. Now some may be wondering, "What is this doing on a sports blog?" Good question, but, aside from the fact Crawford is Romo's brother-in-law, there is an even better sports tie-in.
September 17, 2008 |
"Gossip Girl" is finally gaining new fans. After averaging a small audience of 2.4 million viewers last season, the CW's sexy teen soap is now hitting new heights in the ratings race. Monday's episode scored a best-ever 3.7 million viewers and posted big jumps among people ages 18 to 34 (up 17% from Season 1) and 18 to 49 (up 12%). Meanwhile, CW's "One Tree Hill," now in its sixth season, drew its best ratings Monday night since December 2006. The shows combined to give the CW a win for the night in key female demographics and viewers ages 18 to 34. -- Denise Martin
May 22, 2009 |
Last season was do-or-die for the CW -- and it did not die. The two scripted shows the young network needed the most, the freshman "90210" and the sophomore "Gossip Girl," both succeeded well enough to show that the CW can reach its target audience of 18- to 34-year-old women as well as create a brand. And veteran series "One Tree Hill," "Supernatural" and "America's Next Top Model" continued to perform well.