July 21, 2008 |
Dawn Ostroff, CW's entertainment president, seemed to be channeling Sen. Hillary Rodham Clinton on Saturday as she discussed the network's frustration that the ratings for "Gossip Girl" haven't reflected the show's huge pop culture presence. "Every viewer must be counted and no viewer should be left behind," Ostroff said earnestly, drawing chuckles from the assembled television critics. But it's no laughing matter for CW, which is heading into a make-or-break junior year. Network executives hope "Gossip Girl" and similarly glossy additions like "90210" and "Privileged" will gain traction with viewers this season.
November 23, 2008 |
Josh Schwartz is the creator of NBC's "Chuck" and the CW's "Gossip Girl." He created Fox's "The O.C.," which closed shop in 2007. He is also the creator of "Rockville, CA," which will air on TheWB.com in 2009. -- What's the most important thing a man can learn in high school? "It won't all be this painful." For some reason that just stays with me. A part of me will always feel like that guy I was in high school. -- Ugh. Yeah! On one hand, you just care more about everything.
April 28, 2008 |
Given that he punches the clock at the studio every day, maybe Satan could give the producers of "Reaper" some survival advice. The show could sure use it. A quirky comedy-drama about a young guy forced to work for the devil (played as an unctuous charmer by veteran character actor Ray Wise) after his parents sell his soul, "Reaper" generated near-universal critical acclaim when the beleaguered CW marched it out last fall.
May 22, 2009 |
Last season was do-or-die for the CW -- and it did not die. The two scripted shows the young network needed the most, the freshman "90210" and the sophomore "Gossip Girl," both succeeded well enough to show that the CW can reach its target audience of 18- to 34-year-old women as well as create a brand. And veteran series "One Tree Hill," "Supernatural" and "America's Next Top Model" continued to perform well.
October 27, 2008 |
"Gossip Girl" guest star Willa Holland has a lot to live up to, considering the show's last two female guests have unearthed Serena van der Woodsen's darkest secrets and bedded, then blackmailed, Nate Archibald. Starting in tonight's episode, the 17-year-old L.A. native hits the Upper East Side for three episodes that will affect Jenny Humphrey's design aspirations. If Holland looks familiar, it's because she played Marissa Cooper's mischievous little sister, Kaitlin, on "The O.C." Her profile is also poised to rise with three coming films, including "Genova," in which she costars with Colin Firth, and "Middle of Nowhere" with Susan Sarandon.
September 6, 2008 |
The Parent's Television Council is trying to ground the CW television network by encouraging advertisers to boycott CW shows because of a scene in the opening segment of its newest hit, "90210." But so far it looks like the council has only played into CW's marketing hands. Within hours of CW's highly rated premiere of the drama about spoiled and precocious kids in Beverly Hills, the watchdog group lodged a complaint. "The CW Network has openly, wantonly and eagerly violated every business tenet of the broadcast industry.
October 5, 2009 |
It's the CW's dirty little secret: In its seventh season, "One Tree Hill" is watched by more people than the network's "it" show, "Gossip Girl." It always has been. The success, hushed though it has been, has come despite major upheavals to the show, a sort of earnest older sister to younger, hipper series such as "90210" and "Gossip." Since launching in 2003, "One Tree Hill" has occupied five time slots, switched networks and survived a risky plot decision to jump its high school-age characters four years into the future.