August 17, 1996 |
When the power failed across nine Western states last Saturday, a lightbulb went on at Gramercy Pictures. The massive outage provided the perfect marketing hook for "The Trigger Effect," a film starring Elisabeth Shue and Kyle MacLachlan that might have been lost in the box-office nether world of Labor Day weekend.
May 21, 1992 |
Seeking a cheaper and more effective way to market lower-budget movies, Universal Pictures and Polygram Filmed Entertainment are launching a North American distribution venture, the companies announced Wednesday. The joint venture, named Gramercy Pictures, will market and distribute films that are supplied by both partners. Gramercy will be headed by Russell Schwartz, the former executive vice president of Miramax Films.
March 11, 1997 |
Television viewers this week can tune into an unusual offering from Miramax Films: "Mr. Thornton Goes to Hollywood." But this is no dramatic feature by a latter-day Frank Capra. "Mr. Thornton" is a paid infomercial, promising "the fascinating story behind 'Sling Blade' and its creator and star, Billy Bob Thornton." Switch on the morning talk shows, and there's Brenda Blethyn, no longer "Brenda who?" following her Oscar nomination in October Films' "Secrets & Lies."
September 22, 1993 |
Though pot smoking may be making a resurgence, the film industry's big brother--the Motion Picture Assn. of America--is still just saying no to drugs in movie advertising. Gramercy Pictures, a jointly owned distribution company of Universal Pictures and Polygram, has had to yank a 30-second TV spot and a newspaper ad for its upcoming release "Dazed and Confused" because they violate MPAA guidelines restricting references to drugs and drug paraphernalia in movie ads.
September 28, 1999 |
Universal Pictures is starting a division to handle specialty films, an increasingly lucrative business for studios that have found they can make sizable profits from independent movies, the Seagram Co. unit said Monday. The company named former Gramercy Pictures executive Claudia Gray and Paul Hardart, a strategic-planning executive with Universal, to run the unit. Gray was named executive vice president, Hardart senior vice president.
February 14, 1997
"When We Were Kings," which also opens today, is an excellent documentary, 22 years in the making, about the classic heavyweight championship fight between George Foreman and Muhammad Ali known as "The Rumble in the Jungle." The Gramercy Pictures film was originally reviewed by Kenneth Turan on Oct. 25. On Tuesday, it was nominated for an Academy Award for best documentary.