July 31, 2012 |
Will.i.am, the Black Eyed Peas member and occasional movie star, has a pretty good handle on being cool. And Coca-Cola Co. is betting he can transfer his hipness into a new line of recycled gear. The green-goods industry has been growing in recent years but is still struggling with a perception among many mainstream consumers that recycled products are drab-looking and overpriced. The will.i.am partnership aims to sex up that image with the Ekocycle line, which will attempt to make green living "aspirational yet attainable" with partners such as Dr. Dre and New Era and products such as $349 headphones and $32 hats.
February 18, 2010 |
A cottage industry has sprouted in the environmental movement, but it has nothing to do with wind turbines or carbon offsets. The green scene has been flooded with conferences, conventions, trade shows and other events trying to capitalize on the popularity of sustainability and concerns about climate change. Most of the meetings deal directly with environmental issues such as carbon emissions, conservation or alternative energy. Even some industry trade shows, such as electronics and textiles, have green elements, including special pavilions and panel discussions.
December 14, 2012 |
SolarCity Corp. stock surged 47% in its first day of trading, but analysts are skeptical that the Silicon Valley solar energy provider will be able to boost investor interest in the rest of the green-tech industry. The San Mateo, Calif., company's share price rose $3.79 to $11.79 after debuting Thursday. It raised $92 million by selling 11.5 million shares at $8 each, valuing the company at $584.6 million. But the path to the initial public offering was rocky, complicated by Wall Street concerns about the viability of the clean power industry.
April 24, 2008 |
The giant CalPERS pension fund is losing its investment chief to the green movement. In a surprise, Russell Read -- who has been principal investment officer of the California Public Employees' Retirement System for just two years -- told the pension system's board this week that he's leaving June 30. Read, 44, said in a letter to the board that he was quitting "to pursue my long-standing interest in environmental and clean-technology investing."
November 15, 2009 |
Although the recession has emptied shopping malls and filled jobless centers, the call has only gotten louder for renewable energy, environmentally gentle products and eco-friendly practices -- and for people to make all of that happen. President Obama has said that he hopes to create 5 million green jobs within a decade. The U.S. Conference of Mayors estimates that the "green economy" could account for as much as 10% of job growth over the next 30 years. The job description casts a wide net. The green ranks can include autoworkers making hybrid cars, building consultants, home energy auditors, environmental studies professors, wind turbine engineers, lawyers for biofuel companies and many more.
February 1, 2010 |
Here in this Mississippi Delta county, they are waiting for the return of the slender man in the elegant suit -- the one who spoke, in a heavy Chinese accent, of a promise that couldn't have been more welcome or fashionable. It was the promise of a new green industry, with hundreds of green jobs. "I heard about it," said Claude Boyd, a 41-year-old farmhand out of work after the winter harvest. "I need it bad. I've got good references." Joey Lowery, 42 and also unemployed, sounded a skeptical note.
August 12, 2011 |
As a kid, fifth-generation Argentine cattleman Mario Caceres often dressed up in a beret, bandanna and baggy pants called chiripas to emulate his country's gauchos, the nomadic cowboys who once ruled the Pampas and who still symbolize rugged independence, chivalry and expert horsemanship. His head full of the romantic tradition of the gaucho, glorified in songs and the epic poem "El Gaucho Martin Fierro," Caceres built a successful ranching business that once totaled 1,600 head of Angus, one of the breeds that made the name "Argentina" synonymous with beef.
February 15, 2008 |
The nation's economic anxieties took center stage in the increasingly rancorous Democratic presidential race Thursday as Hillary Rodham Clinton and Barack Obama tilted their campaigns toward blue-collar voters in the upcoming Wisconsin and Ohio primaries. Both candidates tweaked their advertising and campaign messages to deliver stinging television ads and stress populist economic themes.
October 7, 1989 |
Robert Cornell flinches when he hears the term "water-conserving garden." "People think it means dry and dreary," or a lot of extra work for the homeowner, "but I want to dispel that," he says. "It's not so. "The entire landscape doesn't have to be (drought tolerant)," he continues, "just use water sensibly. That's why I like to call it water wise (instead of water conserving); you use it appropriately in a limited area."