November 24, 2012 |
We've all received them - cheesy holiday greeting cards and party invites with messages like, "Ho ho hope you have a very merry Christmas. " Pre-written mass-produced cards are getting passed over in favor of a slew of new options, both digital and paper, created online via websites or apps. The expanded offerings come as card companies gear up for the busiest time of the year. Planning on throwing a holiday party? Evite last month launched Postmark, the West Hollywood company's first new offering since its 1998 launch.
June 21, 2012 |
We've all stood in front of the rows of too-generic, over-syrupy, more-a-cough-than-a-chuckle or ethnically tone-deaf selection of greeting cards available at stores. In an effort to get personal, Hallmark and Shutterfly are teaming up to offer more than 1,000 exclusive Hallmark-designed customizable cards. They will be available on Shutterfly's new personalized greeting card site, Treat , which features integrated scheduling and reminders directly connected with Facebook. "The millions of consumers who already store photos on Shutterfly will now have easy access to Hallmark's creative and editorial expertise as they create their own individualized cards through a quality experience on Shutterfly," Rob Bensman, Hallmark vice president of strategic alliances, said in a news release . This fall, Shutterfly.com and tinyprints.com will offer a collection of Hallmark holiday designs, according to the release.
November 24, 2011 |
The greeting card business may be in need of a get-better-soon card. In the Internet age, with electronic greetings of all kinds now available, sales of traditional greeting cards have been on a long, gradual decline. In 1995, the national Greeting Card Assn. boasted that 2.7 billion Christmas holiday cards would be sold that year. This year, that number has dropped to 1.5 billion cards. Even so, greeting card makers say don't count them out. The industry estimates overall sales of 7 billion greeting cards this year.
November 24, 2011 |
Most people approach the annual rite of sending holiday cards with all the enthusiasm of filing income tax returns. It's just one more chore on a long to-do list this time of year. But this holiday season Silicon Valley is taking the wraps off an early Christmas gift that could make sending cards cool again: new smartphone apps that make it faster and easier to create and mail cards to far-flung family and friends. The card-sending apps from Apple Inc. and other companies work on iPhones, iPads and Android devices in a few minutes for a few bucks: Just download the app, choose a design and a photo, add a sentiment and click "send" to someone in your address book.
October 20, 2011 |
Greeting card companies have taken a cue from the nation's 9% unemployment rate. In a 6-by-4-inch envelope, someone can send a friend who lost a job a pre-printed message of encouragement and sympathy. Although not available at every corner store, layoff greeting cards are being produced by Hallmark and sold at its stores and online — and selling well, said Frank Fernandez, owner of two Hallmark stores in North Texas. "We're in the emotional business," Fernandez said.
November 19, 2009 |
Fresh off her triumph at the Country Music Assn. Awards, Taylor Swift has netted a deal to create a line of greeting cards. American Greetings Corp. Chief Executive Zev Weiss says Swift's abilities as a storyteller and songwriter make her a natural for writing cards that will appeal to all ages. The company said Tuesday that cards, gift wrap, stationery, online greetings and other related products overseen by Swift would begin appearing in the spring. Terms of the deal were not disclosed.