Grey Advertising Company

Kraft Foods and Grey Advertising unveiled a deal with cable TV operator Tele-Communications Inc. to develop ways to target ads to specific households. Using TCI's digital network, the alliance will create "sophisticated micro-marketing advertising vehicles that reach consumers with targeted messages on a household-by-household basis," the companies said. One of the first applications will be to tailor and deliver ads to urban and suburban markets within the same region, the companies said.

Kraft Foods and Grey Advertising unveiled a deal with cable TV operator Tele-Communications Inc. to develop ways to target ads to specific households. Using TCI's digital network, the alliance will create "sophisticated micro-marketing advertising vehicles that reach consumers with targeted messages on a household-by-household basis," the companies said. One of the first applications will be to tailor and deliver ads to urban and suburban markets within the same region, the companies said.

Grey Advertising Inc., Foote, Cone & Belding Inc. and Rubin Postaer & Associates Inc. settled federal charges that car-leasing ads they produced violated federal deceptive-advertising laws, the Federal Trade Commission said Tuesday. This is the latest move in the commission's effort to clarify car-leasing advertisements so consumers are not led into paying more than they could reasonably expect to based on product advertisements.

Grey Advertising Inc., Foote, Cone & Belding Inc. and Rubin Postaer & Associates Inc. settled federal charges that car-leasing ads they produced violated federal deceptive-advertising laws, the Federal Trade Commission said Tuesday. This is the latest move in the commission's effort to clarify car-leasing advertisements so consumers are not led into paying more than they could reasonably expect to based on product advertisements.

Mitsubishi Motor Sales of America, unable to select a single agency to handle its coveted $60-million to $80-million retail advertising business, said two agencies would compete for each of the 40 regional accounts that make up the retail business. Those agencies are Deutsch LA and a team consisting of Grey Advertising in Los Angeles and Zimmerman & Partners in Florida--which separately handle several regional accounts.

Mitsubishi Motor Sales of America, unable to select a single agency to handle its coveted $60-million to $80-million retail advertising business, said two agencies would compete for each of the 40 regional accounts that make up the retail business. Those agencies are Deutsch LA and a team consisting of Grey Advertising in Los Angeles and Zimmerman & Partners in Florida--which separately handle several regional accounts.