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BUSINESS
February 6, 1998 | Reuters
Kraft Foods and Grey Advertising unveiled a deal with cable TV operator Tele-Communications Inc. to develop ways to target ads to specific households. Using TCI's digital network, the alliance will create "sophisticated micro-marketing advertising vehicles that reach consumers with targeted messages on a household-by-household basis," the companies said. One of the first applications will be to tailor and deliver ads to urban and suburban markets within the same region, the companies said.
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BUSINESS
February 6, 1998 | Reuters
Kraft Foods and Grey Advertising unveiled a deal with cable TV operator Tele-Communications Inc. to develop ways to target ads to specific households. Using TCI's digital network, the alliance will create "sophisticated micro-marketing advertising vehicles that reach consumers with targeted messages on a household-by-household basis," the companies said. One of the first applications will be to tailor and deliver ads to urban and suburban markets within the same region, the companies said.
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BUSINESS
January 21, 1998 | From Bloomberg News
Grey Advertising Inc., Foote, Cone & Belding Inc. and Rubin Postaer & Associates Inc. settled federal charges that car-leasing ads they produced violated federal deceptive-advertising laws, the Federal Trade Commission said Tuesday. This is the latest move in the commission's effort to clarify car-leasing advertisements so consumers are not led into paying more than they could reasonably expect to based on product advertisements.
BUSINESS
January 21, 1998 | From Bloomberg News
Grey Advertising Inc., Foote, Cone & Belding Inc. and Rubin Postaer & Associates Inc. settled federal charges that car-leasing ads they produced violated federal deceptive-advertising laws, the Federal Trade Commission said Tuesday. This is the latest move in the commission's effort to clarify car-leasing advertisements so consumers are not led into paying more than they could reasonably expect to based on product advertisements.
BUSINESS
December 6, 1997 | (Denise Gellene)
Mitsubishi Motor Sales of America, unable to select a single agency to handle its coveted $60-million to $80-million retail advertising business, said two agencies would compete for each of the 40 regional accounts that make up the retail business. Those agencies are Deutsch LA and a team consisting of Grey Advertising in Los Angeles and Zimmerman & Partners in Florida--which separately handle several regional accounts.
BUSINESS
December 6, 1997 | (Denise Gellene)
Mitsubishi Motor Sales of America, unable to select a single agency to handle its coveted $60-million to $80-million retail advertising business, said two agencies would compete for each of the 40 regional accounts that make up the retail business. Those agencies are Deutsch LA and a team consisting of Grey Advertising in Los Angeles and Zimmerman & Partners in Florida--which separately handle several regional accounts.
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