April 19, 1990 |
The soft real estate market has caused a Southland scramble among real estate firms looking for new ad agencies. On Wednesday, yet another change was made when Coldwell Banker Residential Real Estate handed its $15-million annual ad business to the Los Angeles office of Grey Advertising. BBDO/Los Angeles created ads for the Mission Viejo-based Coldwell Banker until January when it parted with the firm. But that was just the beginning of the ongoing real estate shuffle.
December 24, 1993 |
Carl Karcher Enterprises has appointed Grey Advertising in Los Angeles to handle its advertising account, which has an estimated value of more than $20 million annually. The company declined to comment on whether founder Carl N. Karcher is likely to return as the Carl's Jr. television pitchman. Karcher, 76, was ousted as chairman on Oct. 1 after a bitter dispute with a majority of Karcher Enterprises' board over the company's strategic direction.
April 21, 1987 |
They are watching how we drink our beer--and even how we wriggle into our blue jeans. And then, they are selling these rituals back to us--in ads. They are the research directors at some of the nation's most successful advertising agencies. And two highly successful ad firms have recently put together ad campaigns that use common rituals to try to sell us their clients' products.
March 26, 1998 |
A boy narrator for the first Nerf commercial in 1974 acted out his fantasy of playing in a real football game. "They hike it, and I'm off," he said, mimicking the movements of a receiver. " . . . The QB lets it go. Beautiful spiral. The crowds go nuts. The girls are screaming my name, 'Billy, Billy.' I go for it. It's dropping in my hands, and then I notice--it's not a Nerf. Forget it, I quit."
January 27, 1999 |
Procter & Gamble Co., the world's biggest advertiser, said it is moving the five product advertising assignments managed by Euro RSCG Worldwide, a unit of Paris-based Havas Advertising, to other global agencies as it consolidates advertising relationships. P&G said Euro RSCG will lose responsibility for its Head & Shoulders shampoo in North America, Old Spice toiletries in North America and Europe, Mr. Clean cleaning solvent in the U.S., Metamucil fiber supplement in the U.S.