ENTERTAINMENT
September 7, 2004 | Dana Calvo, Special to The Times
A new way of meshing moviemaking and advertising is happening right here, in a colorfully painted office that is, appropriately enough, smack-dab in the middle of the country, caught between Hollywood and Madison Avenue. In recent years, advertisers have made clumsy attempts to compete with the Internet's viral word-of-mouth campaigns and TiVo's commercial-less entertainment.