Gullane Entertainment

Beverage company Diageo has agreed to sell its Guinness World Records business for $63 million in cash, the company said Sunday. The business, which compiles, accredits and publishes information on world records, would be bought by media company Gullane Entertainment. Although London-based Diageo owns the Guinness brewing business, Gullane, based in Eastleigh, England, would acquire the name for use with the world records title, which has sold more than 80 million copies.

Beverage company Diageo has agreed to sell its Guinness World Records business for $63 million in cash, the company said Sunday. The business, which compiles, accredits and publishes information on world records, would be bought by media company Gullane Entertainment. Although London-based Diageo owns the Guinness brewing business, Gullane, based in Eastleigh, England, would acquire the name for use with the world records title, which has sold more than 80 million copies.

A consumer's guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, heard, observed, viewed, dialed or downloaded, it's in play here. One exception: No products will be endorsed. * What: "Guinness World Records 2003" Publisher: Gullane Entertainment Price: $27.95 The latest edition of "Guinness World Records," with more than 1,000 new entries, is available in stores.