March 6, 1992 |
The Bay Area chapter of Women in Communications Inc. gave what might be called a Swedish meatball citation to Hal Riney & Partners. At the group's first Leading Change awards luncheon--honoring firms that promote women or portray them positively--Riney got the sole Needing Change award. WICI sent the firm a cheesecake for its "Swedish bikini team" beer ad, which prompted a sexual harassment suit from the brewery's women employees. The Riney firm also was sued.
November 25, 1997 |
Levi Strauss & Co. of San Francisco has invited five advertising agencies, including incumbent Foote, Cone & Belding in San Francisco, to take part in a review of its $90-million U.S. advertising account. The review, which is scheduled to be completed in February, also includes Venice-based TBWA Chiat/Day, Los Angeles-based BBDO Worldwide, San Francisco-based Hal Riney & Partners and Bartle Bogle Hegarty, the London-based agency that handles Levi's brand advertising in Asia and Europe.
September 9, 1997 |
Ventura-based Kinko's has launched a 12-month advertising campaign that focuses on persuading customers that they can trust Kinko's with their most prized efforts. The campaign, an evolution of the "new way to office" ads introduced in 1996, are designed to increase usage of Kinko's products and services. "Kinko's offers a large variety of products and services--more than many of our customers realize," said Karen Sophiea, Kinko's vice president of marketing.
August 13, 1993
William Halladay has been promoted to senior vice president and associate creative director at BSB West in Irvine, an office of the Backer Spielvogel Bates Inc. advertising agency. Halladay joined the firm in 1990 as a vice president and associate creative director on the Hyundai Motor America account.
June 20, 2000 |
French advertising group Publicis will announce today a $1.82-billion takeover of Britain's Saatchi & Saatchi, industry sources said, in a deal that would continue a wave of consolidation in the advertising world. Saatchi, which does nearly half of its business in the U.S., had said it was in talks that could lead to a merger, triggering speculation that either Interpublic or Grey Advertising of the U.S. were seeking a transatlantic deal.
May 14, 1998 |
Advertiser: Gardenburger Agency: Hal Riney & Partners Heartland, Chicago Challenge: Convince consumers that a burger made of rice, wheat, onions and mushrooms is as good as the real thing. The Ad: In the animated spot, aspiring hula dancer Vern tries to impress Edna by inviting her to a luau. But when Edna arrives, she wants something "tasty and healthy" instead of the traditional roast pig. Vern saves the day by serving Gardenburgers, as Edna "squeals with delight."
September 11, 1997 |
Ads: Kinko's new TV campaign Agency: Hal Riney & Partners Heartland, Chicago Marketing challenge: Put a new twist on the company's 2-year-old "new way to office" slogan to differentiate Kinko's from its rivals. Solution: The commercials stress the relationship between Kinko's employees and customers--an element missing from previous ads that highlighted how small businesses use Kinko's. The new spots show cheerful employees addressing customers by name and efficiently filling their orders.
February 1, 1997 |
An upstart Chicago advertising agency has lured seven senior employees from TBWA Chiat/Day to staff its new Los Angeles office. Four of the people going to Leap Partnership had worked on the award-winning Energizer bunny campaign. But TBWA Chiat/Day said that Energizer, a unit of Ralston Purina Co., assured them the $60-million account wasn't in danger.
July 12, 1987 |
LOS ANGELES-BASED Chiat/Day Inc. has long been considered one of California's more creative advertising agencies. Two of its commercials for Apple Computer have become textbook studies illustrating how advertising can approach dramatic art. But last year the agency was facing a new challenge in the intensely competitive wine-cooler market ("A Sizzling New Sell," May, 1986).