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Hamburger Chain

NEWS
July 16, 1988
William E. Singer, 87, founder of the Royal Castle hamburger chain who opened the first of his nickel hamburger restaurants in 1938 in Miami with a $1,000 investment. By the 1960s, the restaurants had become the third-largest short-order chain in the country. When the chain was sold in 1969, there were 175 Royal Castles in Florida, Georgia and Louisiana. The burgers were thin and about two half-dollars wide and were served often with birch beer, which came in tall, frosty mugs.
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NEWS
September 28, 1987 | Associated Press
Burger King Corp., the nation's No. 2 hamburger chain hit recently by sagging sales, said today it had selected N. W. Ayer Inc. for its $200-million domestic advertising account, severing an 11-year association with J. Walter Thompson USA. It was the biggest single account change ever, industry analysts said. Ayer, Thompson and D'Arcy Masius Benton & Bowles had been identified last month as being finalists for the account.
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