September 29, 1997
Two health maintenance organizations, Blue Shield of California and Health Net, have joined the growing ranks of medical groups offering alternative care. In January, employers can purchase acupuncture riders to their health plans from both groups. Blue Shield also will launch Lifepath, a network of chiropractors, acupuncture practitioners, massage therapists and stress management seminars, as well as discounts at fitness clubs and services. Health Net has included chiropractors since 1990.