Healthmax America Company

Goodbye, HMO California. Hello, HealthMax? HMO California--a loss-ridden health plan with 10,000 members--seeks success under new ownership and the new name, HealthMax America. Founded by local doctors about 10 years ago, HMO California was acquired by health care giant Humana Inc. three years ago, then spun off as a company to a private doctors' group last November. Dr. David L. Tsoong, its new chief executive and an owner, says the HMO California name was "too generic."