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BUSINESS
September 4, 1991 | From Times Staff and Wire Reports
Two Orange Country Firms Win Advertising Account: Food 4 Less, a grocery store unit of Claremont-based Yucaipa Cos., split a $16-million advertising account between two Orange County agencies. The company awarded a $10-million account to promote its 141-store Alpha Beta chain to Heil-Brice Retail Advertising in San Clemente.
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BUSINESS
August 6, 1993 | CHRIS WOODYARD, TIMES STAFF WRITER
Carpeteria Inc., one of the nation's largest floor-covering dealers, said Thursday that it has awarded the creative portion of its multimillion-dollar ad budget to Heil-Brice Advertising Inc. of San Clemente. By selecting a different agency, Carpeteria said it hopes to become less dependent on frequent sales and promotions to bring in customers. Instead, it wants to be thought of as a value-oriented, established carpet and flooring chain.
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BUSINESS
September 4, 1991 | ANNE MICHAUD, SPECIAL TO THE TIMES
The owner of Alpha Beta supermarkets surprised the county advertising community Tuesday by awarding most of its $16-million ad account to a husband-and-wife team from San Clemente. Heil-Brice Retail Advertising, operated by Joan Heil and Hal Brice, was awarded a $10-million account to promote the 141-store Alpha Beta chain. Food 4 Less, the La Habra-based owner of Alpha Beta, awarded a $6-million account to Cochrane Chase, Livingston & Co.
BUSINESS
September 4, 1991 | From Times Staff and Wire Reports
Two Orange Country Firms Win Advertising Account: Food 4 Less, a grocery store unit of Claremont-based Yucaipa Cos., split a $16-million advertising account between two Orange County agencies. The company awarded a $10-million account to promote its 141-store Alpha Beta chain to Heil-Brice Retail Advertising in San Clemente.
BUSINESS
August 6, 1993 | CHRIS WOODYARD, TIMES STAFF WRITER
Carpeteria Inc., one of the nation's largest floor-covering dealers, said Thursday that it has awarded the creative portion of its multimillion-dollar ad budget to Heil-Brice Advertising Inc. of San Clemente. By selecting a different agency, Carpeteria said it hopes to become less dependent on frequent sales and promotions to bring in customers. Instead, it wants to be thought of as a value-oriented, established carpet and flooring chain.
BUSINESS
February 1, 1991 | JANE APPLEGATE
Even the tiniest business needs an identity, but many small-business owners are shocked at the price of original artwork created by a graphic designer. Don't despair. Today's personal computer technology has created a growing desktop publishing industry eager to serve cost-conscious entrepreneurs. Whether your job requires creating a daily restaurant menu, updating price lists or submitting ads to a newspaper, desktop publishers can save you time and money.
BUSINESS
February 7, 1999
Paul Wexler has been named senior vice president in the communications information group of Toshiba America Information Systems Inc. in Irvine. He is responsible for the telecommunications systems division. Wexler was previously vice president and general manager of the division. In addition, Michael J. Knudsen has joined the company as vice president and general manager of the network products division. He had been vice president of North America sales and marketing for Digi International.
BUSINESS
August 10, 1993 | BRUCE HOROVITZ
Dead celebrities are coming back to life on Madison Avenue. Just when you thought you'd seen the very last ad featuring a black-and-white photo of a deceased icon like Marilyn Monroe or James Dean, one of the nation's hippest clothing chains, Gap, is about to unleash a national flurry of print ads that feature images of more than a dozen dead celebrities, from Monroe and Dean to Pablo Picasso and Sammy Davis Jr.
BUSINESS
February 9, 1992 | ANNE MICHAUD, SPECIAL TO THE TIMES
John Good's timing was pretty bad. In May, 1989, the 27-year-old publisher founded a magazine to showcase the Orange County advertising industry. OC AdNews was a glossy, sophisticated publication aimed at promoting the county's creative talent to the many corporations headquartered locally. But Good hadn't planned on the recession, which has driven about 200 of the county's 420 ad agencies out of business and has put 4,000 people out of advertising-related jobs.
BUSINESS
September 4, 1991 | ANNE MICHAUD, SPECIAL TO THE TIMES
The owner of Alpha Beta supermarkets surprised the county advertising community Tuesday by awarding most of its $16-million ad account to a husband-and-wife team from San Clemente. Heil-Brice Retail Advertising, operated by Joan Heil and Hal Brice, was awarded a $10-million account to promote the 141-store Alpha Beta chain. Food 4 Less, the La Habra-based owner of Alpha Beta, awarded a $6-million account to Cochrane Chase, Livingston & Co.
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