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Highway One Company

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BUSINESS
January 24, 1995 | Times Staff and Wire Reports
Merger Creates Agency: The Los Angeles office of D'Arcy Masius Benton & Bowles has merged with Pacific Marketing Group, a San Francisco sales promotion firm, to form Highway One. The principals of privately held Pacific Marketing will own a majority stake in the new agency. The move is indicative of a trend. Consumer products companies have been shifting their advertising dollars into promotional efforts.
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BUSINESS
January 24, 1995 | Times Staff and Wire Reports
Merger Creates Agency: The Los Angeles office of D'Arcy Masius Benton & Bowles has merged with Pacific Marketing Group, a San Francisco sales promotion firm, to form Highway One. The principals of privately held Pacific Marketing will own a majority stake in the new agency. The move is indicative of a trend. Consumer products companies have been shifting their advertising dollars into promotional efforts.
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