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Homebase Company

BUSINESS
October 1, 1993 | MICHAEL FLAGG, TIMES STAFF WRITER
William Patterson, president of the HomeBase home-improvement chain, has resigned and has been replaced. Waban Inc., the Massachusetts-based parent company of HomeBase, said it wants more profits out of the Fullerton-based chain. Waban appointed a new president and chief executive just five months ago "to improve the profitability" of both HomeBase and BJ's Wholesale Club, a chain of members-only warehouse stores. That executive, Herbert J.
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BUSINESS
August 11, 1993 | DEBORA VRANA, SPECIAL TO THE TIMES
Wal-Mart and HomeBase will both open in the Foothill Ranch Towne Centre, a big retail project under construction in south Orange County, developers said Tuesday. The project is to be the second-largest retail center in the county when completed. Its developers have already signed agreements with department stores Target and Mervyns.
BUSINESS
August 10, 1993
HomeBase's hapless Stickman has apparently completed his home improvements. The cartoon stick figure, who relies heavily on the advice of the home improvement warehouse chain in television commercials, is being retired in favor of a new, yet-to-be-defined ad campaign. Fullerton-based HomeBase said Monday that it has put its $15- to $20-million broadcast advertising account up for review.
BUSINESS
April 9, 1993 | CHRIS WOODYARD, TIMES STAFF WRITER
HomeBase Inc., which hammered its way into the hearts of homeowners as a discount do-it-yourself store, now plans to drill into the market for professional home installations as well. The 87-store home improvement chain hopes to fill the gap left when Sears, Roebuck & Co. dropped much of its at-home installation services. Those included jobs that are typically too complicated for homeowners, such as installing roofing, garage doors or chain-link fences.
BUSINESS
November 3, 1992 | CHRIS WOODYARD, TIMES STAFF WRITER
Jim Halpin, the HomeBase Inc. president who guided the home-improvement chain through a name change and the dropping of its membership policy, is leaving to take on new duties at the parent company's headquarters in Massachusetts. Succeeding him will be William Patterson, 46, a career Sears, Roebuck & Co. executive who most recently was in charge of Sears' home-improvement business. Halpin's new duties at parent Waban Inc. in Natick, Mass., were not specified.
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