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Homebase Company

BUSINESS
November 9, 1993
HomeBase, apparently under pressure from its parent company to improve profits, wants to sell its seven stores in the Chicago area, according to Crain's Chicago Business. A spokeswoman for the chain of home-improvement stores, headquartered in Fullerton, called the report a rumor and declined comment. HomeBase is a subsidiary of publicly traded Waban Inc. of Massachusetts, which last week said it expected net income for the quarter ended Oct.
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BUSINESS
October 1, 1993 | MICHAEL FLAGG, TIMES STAFF WRITER
William Patterson, president of the HomeBase home-improvement chain, has resigned and has been replaced. Waban Inc., the Massachusetts-based parent company of HomeBase, said it wants more profits out of the Fullerton-based chain. Waban appointed a new president and chief executive just five months ago "to improve the profitability" of both HomeBase and BJ's Wholesale Club, a chain of members-only warehouse stores. That executive, Herbert J.
BUSINESS
August 11, 1993 | DEBORA VRANA, SPECIAL TO THE TIMES
Wal-Mart and HomeBase will both open in the Foothill Ranch Towne Centre, a big retail project under construction in south Orange County, developers said Tuesday. The project is to be the second-largest retail center in the county when completed. Its developers have already signed agreements with department stores Target and Mervyns.
BUSINESS
August 10, 1993
HomeBase's hapless Stickman has apparently completed his home improvements. The cartoon stick figure, who relies heavily on the advice of the home improvement warehouse chain in television commercials, is being retired in favor of a new, yet-to-be-defined ad campaign. Fullerton-based HomeBase said Monday that it has put its $15- to $20-million broadcast advertising account up for review.
BUSINESS
May 25, 1993 | TED JOHNSON, SPECIAL TO THE TIMES
Home improvement retailer HomeBase in Fullerton plans to move its corporate headquarters to the former Irvine offices of Denny's Inc. in a $23-million deal--one of Orange County's largest new office leases in recent years. HomeBase will occupy about 150,000 square feet at the Park Place office complex--the futuristic, mirrored corporate center at the San Diego Freeway and Jamboree Road that is also home to Fluor Corp. and Avco Financial Services.
NEWS
April 11, 1993 | ERIN J. AUBRY
The debate over day laborers has come to Ladera Heights, with irate homeowners accusing the workers of bringing problems to the neighborhood and the laborers saying they are being unfairly blamed. At a recent Saturday meeting, about 200 residents gathered at St. John's Armenian Church to voice their complaints about the 50 to 100 Latino immigrants who regularly line Slauson Avenue.
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