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Homeclub Company

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BUSINESS
September 16, 1988 | MARY ANN GALANTE, Times Staff Writer
Zayre Corp., the Massachusetts retailer that owns Fullerton-based HomeClub, has agreed to sell its ailing discount-store division to Ames Department Stores in a deal valued at about $800 million. With Zayre's 388 discount department stores, Ames will roughly double the number of discount stores it operates--and more than double its revenue--making it the third-largest discount retailer in the country.
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BUSINESS
April 9, 1992
Would a home improvement store by any other name still be as sweet? Starting this weekend, HomeClub will find out. The Fullerton-based chain of do-it-yourself centers will change its name to HomeBase on Saturday. To draw attention to the change, the 73-store chain is hiring clowns and planning to give away helium-filled balloons and knickknacks, such as screwdrivers, flashlight key chains and painting caps.
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BUSINESS
December 26, 1991 | Chris Woodyard / Times staff writer
More HomeClubs: The competition among home-improvement stores is as keen as ever, but that is not stopping HomeClub from expanding. The Fullerton-based chain of warehouse stores plans to open three new stores in Washington state next spring. The company is doing its own real estate development at the warehouse sites in Bellingham, Lacey and Silverdale.
BUSINESS
February 26, 1992 | CHRIS WOODYARD, TIMES STAFF WRITER
The HomeClub chain of do-it-yourself stores is changing its name to HomeBase in April to assure consumers that it has jettisoned its membership policy, the Fullerton-based company said Tuesday. HomeClub, a division of Waban Inc. of Natick, Mass., took a $3.4-million pretax charge against fourth-quarter profits for the cost of installing new signs and to make other changes resulting from the new name. The signs have yet to go up. Still, HomeClub was able to post operating profits of $7.
BUSINESS
September 13, 1991 | From Times Staff and Wire Reports
HomeClub Account in Review: HomeClub Inc., the Fullerton-based home improvement chain, has placed its estimated $12-million broadcast advertising account up for review. The Los Angeles agency Davis, Ball & Colombatto has handled the business--which included creating, producing and placing the broadcast spots--since 1989. HomeClub, which operates 72 stores in 11 states, recently discontinued its membership policy.
BUSINESS
December 7, 1988 | BRUCE HOROVITZ, Times Staff Writer
For more than a year, the Los Angeles agency Admarketing has been telling consumers that HomeClub is the lowest priced home improvement chain. Well, the ad firm is about to change its story--it dropped HomeClub on Tuesday and picked up the ad business of the company's much larger archrival, Home Depot.
BUSINESS
April 9, 1992
Would a home improvement store by any other name still be as sweet? Starting this weekend, HomeClub will find out. The Fullerton-based chain of do-it-yourself centers will change its name to HomeBase on Saturday. To draw attention to the change, the 73-store chain is hiring clowns and planning to give away helium-filled balloons and knickknacks, such as screwdrivers, flashlight key chains and painting caps.
BUSINESS
February 26, 1992 | CHRIS WOODYARD, TIMES STAFF WRITER
The HomeClub chain of do-it-yourself stores is changing its name to HomeBase in April to assure consumers that it has jettisoned its membership policy, the Fullerton-based company said Tuesday. HomeClub, a division of Waban Inc. of Natick, Mass., took a $3.4-million pretax charge against fourth-quarter profits for the cost of installing new signs and to make other changes resulting from the new name. The signs have yet to go up. Still, HomeClub was able to post operating profits of $7.
BUSINESS
December 26, 1991 | Chris Woodyard / Times staff writer
More HomeClubs: The competition among home-improvement stores is as keen as ever, but that is not stopping HomeClub from expanding. The Fullerton-based chain of warehouse stores plans to open three new stores in Washington state next spring. The company is doing its own real estate development at the warehouse sites in Bellingham, Lacey and Silverdale.
BUSINESS
December 6, 1991 | From Times Staff and Wire Reports
Home Club Picks Ad Agency: Home Club Inc., the Fullerton-based home improvement chain, handed its $12-million broadcast ad business to the Los Angeles agency Larsen Colby. Losing the business after several years was Los Angeles-based Davis, Ball & Colombatto. For Larsen Colby, the win more than makes up for the $6-million Subaru Dealers Assn. ad business that it lost earlier this year. Home Club, which has 73 warehouse stores in 11 states, plans to open 14 more stores in 1992.
BUSINESS
March 5, 1991 | CHRIS WOODYARD, TIMES STAFF WRITER
HomeClub, the largest chain of home centers based on the West Coast, said Monday that it is abandoning its longstanding membership pricing policy in a bid to lure more customers. While the company has always allowed anyone to shop at its stores, it has been known for a membership plan that provided a 5% discount. The program, however, led some consumers to mistakenly think that they could not shop at HomeClub without a membership. "Membership was an impediment," HomeClub President James F.
BUSINESS
July 30, 1990 | Chris Woodyard, Times staff writer
James F. Halpin talks above the scream of buzz saws and the pounding of nails at HomeClub Inc.'s corporate headquarters in Fullerton. It seems appropriate that the sounds of construction, rather than piped-in music, should ring through the halls of HomeClub's nerve center. For the chain is where many contractors and homeowners alike go to to find lumber and nails--as well as Christmas lights, garage doors and daffodils.
BUSINESS
May 15, 1990 | CHRIS WOODYARD, TIMES STAFF WRITER
HomeClub Inc. officials confirmed Monday that John R. Chase has abruptly resigned as president of the discount home products retail chain. Chase, who started with HomeClub only nine months ago, cited "family considerations" as the reason for his resignation, according to an official at HomeClub's parent firm. His departure is the latest in a string of management turnovers at the company, which has had four presidents in five years.
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