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Hoovers Inc

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May 8, 1999 | Times Wire Services
Hoover's Inc., publisher of an online guide featuring data and profiles on more than 14,000 companies, said it plans an initial public offering worth up to $48.9 million. The Austin-based company said it had not determined the number of shares to be issued. In its filing with the Securities and Exchange Commission, Hoover's said it would use the money raised from the offering to expand marketing, including a $10-million advertising campaign.
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BUSINESS
May 8, 1999 | Times Wire Services
Hoover's Inc., publisher of an online guide featuring data and profiles on more than 14,000 companies, said it plans an initial public offering worth up to $48.9 million. The Austin-based company said it had not determined the number of shares to be issued. In its filing with the Securities and Exchange Commission, Hoover's said it would use the money raised from the offering to expand marketing, including a $10-million advertising campaign.
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