March 15, 2012 |
As anticipation for the opening of "The Hunger Games" reaches a fever pitch, a central element is absent from every trailer, television ad and online video: the games themselves. It's impossible to imagine a commercial for a "Pirates of the Caribbean" movie that doesn't show a single buccaneer or a "Transformers" trailer without any robots. In an unusual and risky strategy, Lionsgate studio has crafted a $45-million marketing campaign that shows none of the titular combat, in which teenagers fight to the death while their futuristic society watches on TV. The stakes for the Santa Monica company could hardly be higher with next Friday's opening.
April 2, 2012 |
Hollywood can thank “The Hunger Games” for raking in the bucks - more than $250 million overall, with $61 million over the weekend - but word lovers can thank the movie for something else: the spread of "dystopia" and "dystopian. " The words seem to be everywhere, popping up in news articles and opinion pieces on young adult fiction, visual arts, motion pictures (and not just “The Hunger Games”), hate-crime laws, video games, a trip to the gas station and an anti-President Obama ad by Rick Santorum.
March 11, 2014 |
"Hunger Games: Catching Fire" continued to post big numbers as it made its debut on retail shelves. The "Hunger Games" sequel sold an estimated 3.9 million DVD and Blu-ray units in its first weekend in release, Lionsgate said Tuesday. The original sold 3.8 million units in its first weekend. Sales for digital copies of "Catching Fire" increased 40% from the first film, according to Lionsgate, which did not disclose how many electronic units were sold for either movie, though the company said "Catching Fire" marked its biggest digital debut ever. WATCH: 'Hunger Games: Catching Fire' exclusive clip shows Katniss on the run The opening weekend for the Jennifer Lawrence dystopian action picture generated $65 million in home entertainment revenue, Lionsgate said. Blu-ray versions were more popular this time around, with the pricier format accounting for half of physical sales of "Catching Fire," compared with 35% of sales for the first picture.
July 9, 2012 |
Oscar-winning actor Philip Seymour Hoffman has joined the cast of "The Hunger Games" sequel "Catching Fire" as head gamemaker Plutarch Heavensbee, according to Lionsgate, the studio behind the movies. Hoffman will play the sly orchestrator of the 75th annual Hunger Games, replacing the previous gamemaker, Seneca Crane (Wes Bentley), who met an early demise after allowing heroine Katniss Everdeen to manipulate the previous games. Hoffman will enter the fictional world of Panem, playing opposite "Hunger Games" cast members Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth and Woody Harrelson.
March 26, 2012 |
What would a world without free enterprise look like? The U.S. Chamber of Commerce says the answer is as close as your local theater, where the "The Hunger Games" shows the perils of big government. The dystopian future nation of Panem, in which the movie is set, highlights the dangers of a lack of free trade, innovation and competition, the business group said. That would be economic competition, not the fight-to-the-death contest that gives the blockbuster movie its name.
August 30, 2012 |
Lionsgate was back on top with its "Hunger Games" last week, returning to the top of both the sales and rental charts. Newcomer "The Dictator," from Sasha Baron Cohen, made noise too, as did releases of Paramount TV shows "NCIS" and "Dexter" and Disney classics "Pocahontas" and "The Rescuers. " Below are the 10 most bought and rented DVDs and Blu-ray discs in the the U.S. last week, according to Rentrak Corp. Top 10 DVD and Blu-ray sales 1. "The Hunger Games" (Lionsgate)
November 25, 2013 |
"The Hunger Games: Catching Fire" has shot its arrow through another record. The second installment in the Jennifer Lawrence-starring dystopian action film series made about $12.6 million from Imax theaters in its opening weekend in North America, showing on 347 screens for an average of $36,300 per screen, according to Imax Corp. and Lionsgate. That beats last year's James Bond film "Skyfall" for the best November Imax opening ever. The movie took in an additional $5.4 million from Imax showings in other countries, bringing the worldwide total to $18 million. Based on the post-apocalyptic young-adult novels by Suzanne Collins , the "Hunger Games" films portray an authoritarian society in which children from oppressed districts are selected to fight to the death as entertainment.
November 22, 2013 |
It looks like the odds are in Lionsgate's favor. "Hunger Games: Catching Fire," the sci-fi action sequel starring Jennifer Lawrence, took in an estimated $25.2 million in domestic ticket sales for Thursday night showings, outpacing the first movie in the series by 28%. However, the numbers are skewed somewhat because theaters starting showing "Catching Fire" at 8 p.m. Thursday night, whereas the first "Hunger Games," which generated $19.7 million,...
November 18, 2013 |
At Hollywood's biggest premieres, reporters are always told to arrive at least three hours before even the least-recognizable celebrity first exits a town car. For "The Hunger Games: Catching Fire" U.S. premiere Monday night in downtown Los Angeles, studio Lionsgate instructed members of the media to line up outside the Nokia Theatre at 3:30 p.m. - - a full four hours before a screening of the much-anticipated Jennifer Lawrence sequel, which of...
November 1, 2012 |
Lionsgate is sticking with "Catching Fire" director Frances Lawrence for "Mockingjay Part 1" and "Mockingjay Part 2," choosing consistency over directorial variety for its flagship "Hunger Games" franchise. Lawrence, who is currently shooting the second movie in the Jennifer Lawrence series, will finish out with the third and fourth films, Lionsgate confirmed in a news release Thursday. The news was first reported by the movie website Collider. In making that choice, Lionsgate is opting to give the series a consistent look and feel with Lawrence -- best known for directing the Will Smith zombie pic "I Am Legend" -- instead of switching up directors in the manner of the "Harry Potter" and "Twilight" franchises.