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Hyundai Motor America

BUSINESS
July 8, 1999 | ROBIN FIELDS, TIMES STAFF WRITER
Auto makers have tried just about everything to persuade women to embrace car buying, from running slick ad campaigns to redesigning door latches for long fingernails. Hyundai Motor America, stuck with a tiny budget and an enormous image problem, is taking an unconventional, grass-roots approach to winning female consumers.
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BUSINESS
March 6, 1999 | John O'Dell
Hyundai Motor America said it has shelved plans to import a minivan for that already crowded niche in the U.S. market and instead will focus on marketing the sport-utility vehicle it will introduce here in the spring of 2000. Finbarr O'Neill, president of the Fountain Valley-based U.S. arm of South Korea's largest car maker, said the minivan was abandoned because it was designed for the European and Asian markets and simply was not good enough for the more competitive U.S. market.
BUSINESS
November 12, 1998 | JOHN O'DELL, John O'Dell covers major Orange County corporations and manufacturing for The Times. He can be reached at (714) 966-5831 and at john.odell@latimes.com
Hyundai Motor America says it will spend $25 million to tell U.S. consumers about its new expanded warranty program, which includes 10-year, 100,000-mile powertrain coverage and a 5-year, unlimited mileage roadside assistance program. The Fountain Valley-based importer hopes the program, which bests anything else the car industry offers, will help dispel consumer concerns about the quality of its South Korean-built cars.
BUSINESS
November 12, 1998 | DARYL STRICKLAND, TIMES STAFF WRITER
Hyundai Motor America on Wednesday awarded its public relations account to Paine & Associates of Costa Mesa. The contract, described by Hyundai as being in the "high six figures," runs through 1999 and ranks among the auto maker's largest with public relations firms, said Chris Hosford, a Hyundai spokesman. The South Korean auto maker, whose U.S. headquarters is in Fountain Valley, parted company earlier this year with GCI, which handled its media communications for six years.
BUSINESS
September 9, 1998 | PATRICE APODACA, TIMES STAFF WRITER
Hyundai Motor America Inc., the South Korean auto importer that has been struggling with weak sales and management turnover, on Tuesday named Finbarr O'Neill as its president and chief executive. O'Neill, 46, had been serving as the Fountain Valley company's interim chief operating officer since Robert Parker abruptly resigned in February. A lawyer and former Toyota Motor Sales U.S.A. executive, O'Neill has been Hyundai Motor America's general counsel since the company was formed in 1985.
BUSINESS
September 9, 1998 | PATRICE APODACA, TIMES STAFF WRITER
Hyundai Motor America Inc., the South Korean auto importer that has been struggling with weak sales and management turnover, said Tuesday it has named Finbarr O'Neill as its president and chief executive. O'Neill, 46, had been serving as the Fountain Valley company's interim chief operating officer since Robert Parker abruptly resigned in February. A lawyer and former Toyota Motor Sales U.S.A.
BUSINESS
February 11, 1998 | JOHN O'DELL, TIMES STAFF WRITER
For the second time in less than a year, Hyundai Motor America Inc. has lost its top American official in what industry insiders say is an ongoing power struggle between the company's U.S. headquarters and corporate offices in South Korea. Robert Parker, Hyundai's senior vice president for sales and marketing, resigned abruptly Tuesday, just 11 months after taking the No. 2 post. Parker was not available for comment and Hyundai officials did not disclose the reason for his resignation.
BUSINESS
January 17, 1998 | Times Wire Services
International lenders Friday officially completed a plan to roll over South Korean short-term debt through March 31, a source close to the talks told Reuters. "It gives us the time to sit down and work out an agreement with the Koreans longer term," the source said. U.S. Deputy Treasury Secretary Lawrence Summers had said South Korea needs to strike a deal with international lenders "as rapidly as practicable" to roll over its short-term debt and strengthen investor confidence.
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