November 19, 2004 |
Mel Gibson employed guerrilla tactics to market his controversial blockbuster "The Passion of the Christ" to the masses. Now he's turning to an equally unconventional campaign to capture an Academy Award. The director is bucking tradition with a vow not to spend a penny on television, radio or print advertising to help boost the film's chances of winning an Oscar nomination.
September 26, 2004 |
Can America's favorite pastime sustain a weekly TV series? Baseball has tried before, in both comedy ("Ball Four") and drama ("Bay City Blues"), but hopes are high as executive producers Mel Gibson and Aaron Spelling give the notion another shot. A family saga as well as the story of a ballclub, the sweetly old-fashioned CBS drama "Clubhouse" gets an advance premiere Sunday, two nights before settling into its regular Tuesday slot.
February 27, 2004 |
Last fall, as the controversy over his film "The Passion of the Christ" was heating up, Mel Gibson found time to visit the Burbank headquarters of ABC. The actor-director came to discuss "Savages," a proposed sitcom -- about a divorced firefighter raising five sons -- that Gibson and his partners were pitching. Like any good salesman, Gibson personalized his pitch, telling ABC executives that the script was partly based on his own household, where he and wife Robyn are raising seven kids.
October 22, 2003 |
Determined to insulate his controversial "The Passion of Christ" and to personally control the movie's challenging marketing, director Mel Gibson has decided to distribute it through his company, Icon Entertainment, according to sources close to the film. The story of the last hours in Jesus Christ's life, "The Passion of Christ" will be released nationwide by Icon on Ash Wednesday, Feb. 25.
February 8, 1996 |
Gibson's Icon Signs Deal With Warner Bros., Paramount: The production company signed dual three-year agreements, promising to submit four pictures to each studio over that period. Icon is headed by Mel Gibson and Bruce Davey. The company produced last year's "Braveheart," which Gibson directed and starred in, as well as such films as "Hamlet," "The Man Without a Face," "Maverick" and "Immortal Beloved." Icon's next move was the subject of much speculation in Hollywood.
November 18, 1995 |
After four years of trying unsuccessfully to sell a screenplay the conventional way--shopping it around through his agent--Eriq LaSalle thought he would try a more unorthodox approach. LaSalle, a regular on the top-rated TV show "ER," took out a $140,000 loan, got some help from Steven Spielberg, NBC and Warner Bros. in securing equipment and filmed a 35-minute version of "Psalms From the Underground."