Idg Books Worldwide Inc

While these days it seems that any company related to the Internet grabs headlines and investors' attention, a little Los Angeles company is hoping to go big-time with one of life's staples: bread. In an effort to capture a larger slice of the $6-billion specialty bread market, La Brea Bakery of Los Angeles is in the midst of a major expansion--after raising $10 million from a private institution--to become the largest artisanal, or specialty, bakery in the United States.