Imedia International Inc

Most newspapers have built their long-term growth strategies around the Internet. But a Santa Monica company is betting that an old piece of new technology, the CD-ROM, will help papers bridge the gap to the digital age. In recent months, IMedia International Inc. has reached agreement with two of the nation's largest newspapers to distribute within their Sunday editions CDs chock-full of movie previews, music samples, video games, comics, celebrity interviews and advertisements.