February 14, 2005 |
Recognizing the waning clout of television's 30-second commercial spots, Initiative Worldwide, a major Madison Avenue ad-buying firm, has hired a former network marketing chief to pursue new venues for advertising. The firm plans to announce today that Alan Cohen -- who spent two decades working for Walt Disney Co.'s ABC, General Electric Co.'s NBC and News Corp.'s 20th Century Fox film studio -- will head the U.S. division of Initiative Innovations, a unit to be based in Los Angeles.
December 9, 1999 |
New York-based Western Initiative Media Worldwide has named Louis M. Schultz chief executive for its Western Initiative Media North America unit. Schultz will report to Western Initiative Media Chairman and Chief Executive Larry Lamattina. Dennis Holt, currently chairman and chief executive of the North American unit, will remain with the company as a consultant.
June 22, 2000 |
* Los Angeles-based TelePacific Communications named Richard L. Kimsey president and chief executive, succeeding founder David Glickman. Glickman will remain chairman of the telecommunications company. Kimsey joins TelePacific after five years at Sprint PCS, where he was president of the wireless company's Southeast region. Kimsey was also an executive director at Cox Enterprises, and spent eight years with BellSouth's cellular unit.
April 12, 2001
Carolyn Bivens has been promoted to president and chief operating officer of Initiative Media North America. Bivens, 48, joined the media-buying company in 2000 as managing director of its Los Angeles-based Western region. She previously served as associate publisher of USA Today. Bivens will report to Initiative Media Worldwide Chairman and Chief Executive Louis Schultz. Initiative Media, part of Interpublic Group of Cos.
February 12, 2002 |
NBC finalized a deal Monday that will secure another season of "Friends," with the cast of prime time's top-rated series signing for an additional year at a salary believed to exceed $1 million for each cast member per episode. Although NBC, a unit of General Electric Co., will be hard pressed to make money on the show at that high a fee, its renewal seemed increasingly imperative as ratings for the series have soared this season, weathering a challenge from CBS' "Survivor."
May 17, 2002 |
At Manhattan's famed Radio City Music Hall, home of the high-stepping Rockettes, NBC Entertainment President Jeffrey Zucker took a hard kick at his ratings rivals. "We're No. 1 in the morning, No. 1 in daytime, No. 1 in late night and No. 1 in prime time 47 of the last 56 weeks," he boasted to a packed house of advertisers, agents and studio executives this week. "The momentum is all with us."