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Instant Coffee

BUSINESS
April 20, 1995 | From Reuters
Persuading a billion Chinese tea drinkers to set aside the habit of a few millennia in favor of a thick and bitter-tasting foreign brew called coffee was a challenge Stuart Eunson could not let pass. When the inveterate coffee drinker found himself a student in China, Eunson, now 25, saw an immediate market. To exploit it, he and two like-minded friends established their own company, Arabica Roasters.
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BUSINESS
August 24, 2011 | By Tiffany Hsu, Los Angeles Times
Coffee prices continue to get easier to swallow. Kraft Foods Inc., which owns the Maxwell House and Yuban brands of packaged coffees, is lowering its wholesale prices roughly 6%. The cut will shave about 20 cents off each pound of the company's roast and ground coffees, while making instant coffee about 2 cents cheaper per ounce. Retailers such as grocery stores will set the final price seen by consumers. Kraft's price cut, announced Tuesday, follows that of competitor J.M. Smucker, which a week ago slashed the cost of its Dunkin' Donuts and Folgers packaged lines 6% because of a drop in coffee bean prices.
NEWS
March 9, 2012 | By Stuart Pfeifer
Starbucks Corp.says it plans to sell a single-cup coffee machine for consumers to brew coffee and espresso at home, entering a market long dominated by Keurig Inc.  The Seattle-based coffee chain says it will start selling the Verismo machines this fall. It has not yet released pricing for the Verismo.   Starbucks first entered the single-serve coffee market with its Via Ready Brew instant coffee in 2009, and it launched its K-cup packs for Keurig single-cup machines in November.
FOOD
December 5, 1991 | ROSE DOSTI, TIMES STAFF WRITER
DEAR SOS: The Regent of Fiji in Nadi, Fiji, serves an excellent vegetable curry I'd love to make at home. Can you get a recipe? --LAURA DEAR LAURA: This recipe makes a good dish for the holidays and works at either a buffet or sit-down dinner party. If you want to simplify the recipe, you can omit the puff pastry crust.
BUSINESS
December 29, 2012 | By David Pierson, Los Angeles Times
PU'ER, China - This remote southwestern city near the borders of Laos and Myanmar is named after one of China's most famous teas, grown on mountain terraces painstakingly carved out of the region's rich red soil. But in recent years, pu'er tea has surrendered prime real estate for a more lucrative brew: coffee. Chinese farmers have taken to the new crop, which thrives in high-altitude areas of Yunnan province and commands up to three times as much money as tea. "My sole income depends on coffee now," said Ma Jiaying, a farmer from a dab-sized hamlet in Pu'er called Tea Tree Village.
BUSINESS
October 22, 1999 | GREG JOHNSON, TIMES STAFF WRITER
Having watched Starbucks Corp. elbow out its Cafe Sarks brand on grocery store shelves, executives at Nestle USA knew it was time to wake up and sell some coffee. The Glendale-based company is replacing Sarks with a new gourmet coffee and specialty coffee beverage line in Western states, under the 62-year-old Nescafe label.
NEWS
February 11, 1997
Quitting is easy, maintaining is hard. Dignity, as a coffee drinker, that is. All the time you hear it. You're minding your business when some condescending highway patrolman pulls you over and asks you if you know how fast you were going. "I have no idea officer; I am in a hurry. I've got to pick up my triple grande caramel macchiato before heading off to work, and I'm really going to be late now. . . ." Honestly. They've gotta know the feeling.
NEWS
October 12, 1987 | ROZ ASHLEY
King Arthur and his knights searched for years for the Holy Grail. And I have searched for a good cup of decaffeinated coffee. My husband, Chuck, says, "How can you decide what's a good cup of coffee? Everyone likes it a different way. You like your coffee twice as strong as the rest of the world." He's probably right. But since "beauty is in the eyes of the beholder," a good cup of coffee for me is determined in my taste buds. It isn't as though I haven't tried.
NEWS
October 28, 1996 | ROY RIVENBURG, TIMES STAFF WRITER
Read this article or we'll turn you into something vile, slithery and disgusting . . . such as a congressman. And don't think this is an idle threat, bub. We recently received--just in time for Halloween--two new books on casting spells.
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