Advertisement
YOU ARE HERE: LAT HomeCollectionsInternet Advertising
IN THE NEWS

Internet Advertising

FEATURED ARTICLES
BUSINESS
April 9, 1998 | A Times Staff Writer
Led by a strong fourth-quarter surge, Internet advertising during 1997 rose to $906.5 million, according to the Internet Advertising Bureau, which surveys more than 200 publishers involved in online activities. Revenue rose by 48% over the third quarter to $336 million. The strong fourth-quarter performance puts Internet advertising on track toward a $1-billion year in 1998, according to the report conducted by Coopers & Lybrand.
ARTICLES BY DATE
ENTERTAINMENT
September 30, 2013 | By Meg James
Advertising spending in the U.S. and Canada is expected to grow 4% next year, according to newly released forecast by ad giant ZenithOptimedia. This year, spending is expected to inch up 3.4% in North America, slowing a bit after last year's infusion of spending to capitalize on viewer interest in the London Olympics, ZenithOptimedia said in its Advertising Expenditures Forecast, released Monday. "Consumer confidence, retail sales, job numbers and house construction are all trending encouragingly upwards," ZenithOptimedia's report found.
Advertisement
BUSINESS
December 28, 1994 | HOPE HAMASHIGE, SPECIAL TO THE TIMES
It's 6:30 p.m., and Michael Kiley, associate director of the UC Irvine bookstore, is rushing off to Japanese class. "I need to learn just some rudimentary stuff so I can handle orders from Japan," he says. The bookstore has been drawing as many as 120,000 browsers a week from around the globe since it began advertising on the Internet.
ENTERTAINMENT
October 11, 2012 | By Dawn C. Chmielewski
Spending for Internet advertising reached $17 billion in the first half of the year, up 14% from the same time in 2011, as marketers seem to grow increasingly comfortable with using mobile devices and digital video to communicate brand messages. Search-related advertising still dominates online spending, accounting for 48% of revenues for the first half of 2012, according to a newly released report from the Interactive Advertising Bureau. However, mobile was the area of fastest growth, with spending nearly doubling year over year, to reach $1.2 billion in the first six months of the year, the report said.
BUSINESS
October 6, 2009 | Times Wire Reports
Internet advertising in the U.S. slipped 5% in the second quarter as the recession extended the first slump in online marketing since 2002. The $5.4 billion that was spent on Internet ads during the three months that ended in June contrast with $5.7 billion at the same time last year, according to data released by the Interactive Advertising Bureau and PricewaterhouseCoopers.
NEWS
December 29, 2003 | Cliff Sloan, Cliff Sloan is general counsel and a vice president of Washingtonpost.Newsweek Interactive, which publishes washingtonpost.com and Newsweek.com.
At least since Joe McGinnis' classic book "The Selling of the President," about the 1968 presidential campaign, it has been a staple of conventional wisdom that political campaigns and consultants borrow the best techniques of Madison Avenue. But with the rise of paid advertising on the Internet, there has been for some time now a conspicuous gap between the political world and the corporate world. Even though online advertising has become a settled part of the media strategy of mainstream companies and advertising agencies, it has remained a relatively isolated phenomenon in politics.
NATIONAL
September 4, 2009 | Peter Wallsten
Liberals were disgusted when Sarah Palin warned that President Obama wanted "death panels" in his healthcare overhaul. They called it a deliberate deception and a despicable tactic. But the term went viral. And now two groups that favor the legislation, including Obama's own grass-roots organizing network, are trying to turn the phrase to their benefit. Search Google for "death panels," and often an ad headlined "Death Panel Myth" will appear. It directs users to a "Setting the Record Straight" page on the barackobama.
BUSINESS
June 22, 1998 | KAREN KAPLAN
Internet advertising in the first quarter of 1998 totaled $351.3 million, a 271% increase over the first quarter of 1997, according to a report released last week by the Internet Advertising Bureau. That brings the number of consecutive quarters with revenue growth to eight. Computer and consumer-related advertising combined for 52% of all online ads, followed by telecommunications (14%), financial services (13%) and new media (10%).
BUSINESS
October 3, 2008 | From Times Wire Services
A key U.S. senator is urging the Justice Department to keep up its investigation into the antitrust implications of the Internet advertising partnership that Google Inc. and Yahoo Inc. plan to launch this month. In a letter, Wisconsin Democrat Herb Kohl, chairman of the Senate Judiciary antitrust subcommittee, said his panel concluded that "important competition issues are raised by this transaction." He urged the department to "continue to monitor the state of competition in this industry."
BUSINESS
December 27, 1998 | KAREN KAPLAN
Technology: Internet: Small Web site design firms will be merging to gain the bulk necessary to challenge dominant franchises such as USWeb/CKS and iXL. A wave of consolidation also is expected among small Internet service providers. Internet advertising deals will be replaced by "strategic marketing partnerships," but the real money to be made on the Net will come from electronic-commerce transactions. Local phone companies will offer Internet access with high-speed digital subscriber lines.
OPINION
October 7, 2009
The Federal Trade Commission has updated its guidelines for advertisers, making clear that the 95-year-old federal law against deceptive and unfair practices also applies to the brave new world of blogs and social networks. The commission would be right to treat the Internet the same as any other communications medium -- there should be no safe harbor for false claims about weight-loss products or multilevel marketing schemes. But in its zeal to distinguish honest voices from paid shills, it appears to have set a tougher standard for blogs than for traditional media.
BUSINESS
October 6, 2009 | Times Wire Reports
Internet advertising in the U.S. slipped 5% in the second quarter as the recession extended the first slump in online marketing since 2002. The $5.4 billion that was spent on Internet ads during the three months that ended in June contrast with $5.7 billion at the same time last year, according to data released by the Interactive Advertising Bureau and PricewaterhouseCoopers.
NATIONAL
September 4, 2009 | Peter Wallsten
Liberals were disgusted when Sarah Palin warned that President Obama wanted "death panels" in his healthcare overhaul. They called it a deliberate deception and a despicable tactic. But the term went viral. And now two groups that favor the legislation, including Obama's own grass-roots organizing network, are trying to turn the phrase to their benefit. Search Google for "death panels," and often an ad headlined "Death Panel Myth" will appear. It directs users to a "Setting the Record Straight" page on the barackobama.
BUSINESS
November 21, 2008 | Times Wire Services
Despite the bad economy, Internet advertising revenue in the United States increased in the third quarter, an analysis showed. The report from the Interactive Advertising Bureau and PricewaterhouseCoopers said online advertising revenue totaled almost $5.9 billion in the third quarter, up 11% from the same period last year and a 2% increase from the second quarter. About 10% of all money spent on advertising in 2008 is going toward online ads, according to British advertising company ZenithOptimedia.
BUSINESS
October 3, 2008 | From Times Wire Services
A key U.S. senator is urging the Justice Department to keep up its investigation into the antitrust implications of the Internet advertising partnership that Google Inc. and Yahoo Inc. plan to launch this month. In a letter, Wisconsin Democrat Herb Kohl, chairman of the Senate Judiciary antitrust subcommittee, said his panel concluded that "important competition issues are raised by this transaction." He urged the department to "continue to monitor the state of competition in this industry."
Los Angeles Times Articles
|