April 9, 1998 |
Led by a strong fourth-quarter surge, Internet advertising during 1997 rose to $906.5 million, according to the Internet Advertising Bureau, which surveys more than 200 publishers involved in online activities. Revenue rose by 48% over the third quarter to $336 million. The strong fourth-quarter performance puts Internet advertising on track toward a $1-billion year in 1998, according to the report conducted by Coopers & Lybrand.
February 10, 1999 |
Internet advertising revenue rose to $1.3 billion through the first nine months of 1998 and was on track to reach $2 billion for the year, the Internet Advertising Bureau said. That growth would mark the first time that spending exceeded $1 billion in one calendar year, according to IAB's quarterly report.
June 1, 2011 |
Pasadena-based OpenX Technologies Inc., the online advertising firm whose products are built on largely open-source technology, has raised $20 million in additional venture capital, an infusion it believes will be the last one it needs on the way from being a tiny start-up to a full-fledged digital ad concern. Since its founding in 2007, OpenX has raised $50 million over four investment rounds. OpenX makes and distributes software that allows websites to sell the space on their pages to marketers, much like highway billboard owners look to profit by renting their blank signs to whatever advertiser will pay the highest price.
March 6, 2000 |
Yahoo could merge with a media conglomerate, Amazon.com might never make a profit, and a wave of consolidation could put countless other online retailers out of business. But in the uncertain world of electronic commerce, this much seems clear: Companies will continue to advertise on the Internet. And they seem sure to do so with increasing gusto. Spending on Internet ads in the U.S.
September 6, 2000 |
A surprising three-fourths of advertising purchased on the World Wide Web comes from other Internet companies, according to a study released Monday by a unit of Media Metrix. The study of the biggest 200 advertisers on the Web found that the proportion of ads purchased by "dot-com" firms climbed to 77% in July, up from 64% a year earlier.
October 19, 1998 |
The Internet is often compared to radio and television, but there is one major difference: There is no way to get audio, video or other content from the global computer network without paying someone a connection fee. NetZero, a Westlake Village start-up, is hoping to change that with today's launch of a free Internet service.