September 6, 2000 |
A surprising three-fourths of advertising purchased on the World Wide Web comes from other Internet companies, according to a study released Monday by a unit of Media Metrix. The study of the biggest 200 advertisers on the Web found that the proportion of ads purchased by "dot-com" firms climbed to 77% in July, up from 64% a year earlier.
March 6, 2000 |
Yahoo could merge with a media conglomerate, Amazon.com might never make a profit, and a wave of consolidation could put countless other online retailers out of business. But in the uncertain world of electronic commerce, this much seems clear: Companies will continue to advertise on the Internet. And they seem sure to do so with increasing gusto. Spending on Internet ads in the U.S.
February 10, 1999 |
Internet advertising revenue rose to $1.3 billion through the first nine months of 1998 and was on track to reach $2 billion for the year, the Internet Advertising Bureau said. That growth would mark the first time that spending exceeded $1 billion in one calendar year, according to IAB's quarterly report.
October 19, 1998 |
The Internet is often compared to radio and television, but there is one major difference: There is no way to get audio, video or other content from the global computer network without paying someone a connection fee. NetZero, a Westlake Village start-up, is hoping to change that with today's launch of a free Internet service.
June 22, 1998 |
Internet advertising in the first quarter of 1998 totaled $351.3 million, a 271% increase over the first quarter of 1997, according to a report released last week by the Internet Advertising Bureau. That brings the number of consecutive quarters with revenue growth to eight. Computer and consumer-related advertising combined for 52% of all online ads, followed by telecommunications (14%), financial services (13%) and new media (10%).
April 9, 1998 |
Led by a strong fourth-quarter surge, Internet advertising during 1997 rose to $906.5 million, according to the Internet Advertising Bureau, which surveys more than 200 publishers involved in online activities. Revenue rose by 48% over the third quarter to $336 million. The strong fourth-quarter performance puts Internet advertising on track toward a $1-billion year in 1998, according to the report conducted by Coopers & Lybrand.