December 2, 2000
* Coca-Cola Co. said it will team up with Interpublic Group of Cos. Inc. to develop, refine and focus the "brand essence" for its Coca-Cola brand, which represents about 60% of its overall volume. Terms of the alliance, which the companies expect to initiate in early 2001, were not disclosed.
December 1, 2000 |
Interpublic Group of Cos., the world's No. 3 advertising group, said it acquired U.S. advertising and marketing agency Deutsch Inc., which created Bad Andy, the mischievous "spokespuppet" for Domino's Pizza. Interpublic declined to say how much the deal was worth, but Chief Executive Philip Geier said it was less than reports of between $250 million and $300 million.
November 9, 2000 |
Fast-food giant Burger King said it dropped Lowe Lintas & Partners, a unit of the world's No. 3 advertising group Interpublic Group of Cos., as its ad agency during a review of the chain's $400-million advertising account. Michael Draznin, a Lowe Lintas spokesman, said its capitalized billings for the account were about $90 million. The Lowe account was primarily for creative work. Burger King spokeswoman Kim Miller said the bulk of the ad budget goes to media buying for broadcast spots.
October 7, 2000 |
General Motors Corp. said it is changing its advertising agency of record for corporate activities for the first time in 28 years, moving the work to McCann-Erickson Detroit from N.W. Ayer & Partners. McCann-Erickson Detroit, part of the InterPublic Group of Companies, is the ad agency for GM's Buick division. The company has also handled cross-divisional and corporate brand work. GM said it made the move to consolidate some advertising functions for strategic and tactical reasons.
May 8, 1999 |
Lowe's Companies Inc., the home improvement retailer, said it named New York-based McCann-Erickson its agency of record and awarded the agency its $100-million broadcast account. The agency, a unit of the Interpublic Group of Companies Inc., will develop Lowe's creative broadcast campaigns. It will also be responsible for strategic planning and media buying for magazines, radio, television and billboards.
April 10, 1996 |
All American Buys Rest of Mark Goodson: All American Communications Inc. said it will pay $25 million to Interpublic Group of Cos. for the remaining 50% stake of Mark Goodson Productions, one of the most successful producers of game shows. The Santa Monica-based syndicator of TV shows such as "Baywatch" already owns 50% of Mark Goodson as part of a joint venture it formed with Interpublic in October.