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Jack Trout

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BUSINESS
October 14, 1998 | CYNDIA ZWAHLEN, SPECIAL TO THE TIMES
Companies need a razor-sharp focus to survive global competition and win the attention of consumers dizzy from information overload, veteran marketing strategist Jack Trout says. In his new book, "The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right," due out from McGraw-Hill this fall, Trout argues that simplicity is the secret weapon in the battle for market position.
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BUSINESS
October 14, 1998 | CYNDIA ZWAHLEN, SPECIAL TO THE TIMES
Companies need a razor-sharp focus to survive global competition and win the attention of consumers dizzy from information overload, veteran marketing strategist Jack Trout says. In his new book, "The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right," due out from McGraw-Hill this fall, Trout argues that simplicity is the secret weapon in the battle for market position.
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BUSINESS
October 11, 1998
Get tips that will help your company grow from Kinko's founder Paul Orfalea, teacher-turned-billionaire Jan Davidson, marketing expert Jack Trout and others in a special section Wednesday. Business, Part II.
BUSINESS
October 14, 1998
Submit your business questions and they could be answered by keynote speakers at the Los Angeles Times' Small Business Strategies Conference this weekend. Saturday's keynote speakers and their topics: * Kinko's founder Paul Orfalea on how to balance your life with activities other than work. * Business consultant Jack Trout on the need for simple business strategies in an increasingly complicated world.
BUSINESS
July 22, 1998
Small-business owners will have direct access to some of the nation's most successful entrepreneurs and small-business leaders at the Los Angeles Times' first Small Business Strategies Conference, Oct. 17 and 18 at the Los Angeles Convention Center. Nearly 40 panels will feature successful small-business owners, financial and technology consultants, expert marketers and Times Business Section reporters and editors.
BUSINESS
May 17, 2007 | From Reuters
Bausch & Lomb Inc., still dealing with widespread eye care product recalls that have hurt its sales and delayed its financial reports, said Wednesday that it agreed to be acquired by global private equity firm Warburg Pincus for about $3.67 billion. Bausch & Lomb's stock price immediately jumped above the $65-a-share offer from Warburg Pincus -- reaching its highest level in more than a year -- which suggested that investors expect a higher bid.
BUSINESS
October 7, 1998
Submit your business questions and they could be answered by keynote speakers at the Los Angeles Times' Small Business Strategies Conference this month. Oct. 17 keynote speakers and their topics are: * Kinko's founder Paul Orfalea on how to balance your life with activities other than work. * Business consultant Jack Trout on the need for simple business strategies in an increasingly complicated world.
SPORTS
June 14, 1995 | PETE THOMAS, TIMES STAFF WRITER
When the reel screamed and the rod looped and the fish took flight through the cool, swift river, Jack Trout became oblivious to everything around him. The only thing that mattered for the young man standing waist-deep in water was the battle. And it was a battle handled beautifully by the Mt. Shasta guide who, because of his fondness for the fish, goes by the surname Trout instead of his real name, Rhode. "My father and his friends called me Little Trout and the name just stuck, so . . ."
SPORTS
March 17, 1985
On Nov. 29, two days before Boston College's final regular-season football game against Holy Cross, Will McDonough of the Boston Globe led off his column with this item: "A guy who knows his way around the underground football business calls yesterday and says: " 'OK, Mr. Scoops, why don't you write this one? Bob Woolf is Doug Flutie's agent. He is already talking to Donald Trump. Trump has offered $2 million for three years. If Woolf is representing Flutie, then he is breaking the NCAA rules.'
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