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April 2, 2001 | CHING-CHING NI, TIMES STAFF WRITER
Most state-owned enterprises in China are perceived as sinking ships. But not if they have a captain like Ge Wenyao. For 15 years, Ge has steered China's largest cosmetics company through the turbulence of market reform, from near shipwreck to a symbol of national pride. His philosophy is simple: Chinese enterprises don't have to be failures.
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BUSINESS
April 2, 2001 | CHING-CHING NI, TIMES STAFF WRITER
Most state-owned enterprises in China are perceived as sinking ships. But not if they have a captain like Ge Wenyao. For 15 years, Ge has steered China's largest cosmetics company through the turbulence of market reform, from near shipwreck to a symbol of national pride. His philosophy is simple: Chinese enterprises don't have to be failures.
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