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February 5, 1991 | BRUCE HOROVITZ
When CBS--and initially NBC--refused to run L.A Gear's TV spot for its new sneaker last week, L.A. Gear figured that the best way to get even was to cry foul. "I got a bomb dropped on me by the networks," said Sandy Saemann, L.A. Gear executive vice president. "I had to find a way to maximize whatever was thrown at me." So, the sneaker maker shipped off biting press releases that lambasted the networks.
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BUSINESS
February 5, 1991 | BRUCE HOROVITZ
When CBS--and initially NBC--refused to run L.A Gear's TV spot for its new sneaker last week, L.A. Gear figured that the best way to get even was to cry foul. "I got a bomb dropped on me by the networks," said Sandy Saemann, L.A. Gear executive vice president. "I had to find a way to maximize whatever was thrown at me." So, the sneaker maker shipped off biting press releases that lambasted the networks.
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BUSINESS
September 15, 1992 | BRUCE HOROVITZ
Quincy Jones made his name producing music--not magazines. But the world's best-known record producer--the man behind Michael Jackson's "Thriller" album--says he's getting into the magazine business because he's fed up with rock music magazines such as Rolling Stone that virtually ignore rap. "Rolling Stone makes second-class citizens out of the people in this business who are icons," said Jones.
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