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Japan Marketing Data Systems Ltd

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April 18, 1994 | DAVID HOLLEY, TIMES STAFF WRITER
When Apple Computer Inc. first ventured into the Japanese market in 1977, its name recognition was so low and management coordination so poor that its first shipment of "Apples" was met by a refrigerated truck. Dow Chemical Co. faced the opposite problem when it proposed 20 years ago to build a caustic soda plant here. The well-known Dow name terrified Japanese chemical companies.
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BUSINESS
April 18, 1994 | DAVID HOLLEY, TIMES STAFF WRITER
When Apple Computer Inc. first ventured into the Japanese market in 1977, its name recognition was so low and management coordination so poor that its first shipment of "Apples" was met by a refrigerated truck. Dow Chemical Co. faced the opposite problem when it proposed 20 years ago to build a caustic soda plant here. The well-known Dow name terrified Japanese chemical companies.
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