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Jas D Easton Inc

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BUSINESS
April 2, 1991 | JAMES F. PELTZ, TIMES STAFF WRITER
Major League baseball opens a new season next week, bringing back the sound that delights millions--the thwack of a wooden bat hitting a ball. But at thousands of high school, college and community ballparks, the hitting sound is the boink of aluminum bats. Little Leagues and colleges like aluminum bats because they don't break as often as wood, saving money. And nearly all of the aluminum bats used in the United States are made by a Van Nuys-based company, Jas. D. Easton Inc.
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BUSINESS
April 2, 1991 | JAMES F. PELTZ, TIMES STAFF WRITER
Major League baseball opens a new season next week, bringing back the sound that delights millions--the thwack of a wooden bat hitting a ball. But at thousands of high school, college and community ballparks, the hitting sound is the boink of aluminum bats. Little Leagues and colleges like aluminum bats because they don't break as often as wood, saving money. And nearly all of the aluminum bats used in the United States are made by a Van Nuys-based company, Jas. D. Easton Inc.
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NEWS
March 31, 1994
James Easton of Jas. D. Easton Inc., sporting goods, has donated $620,000 to rebuild UCLA's softball stadium and to provide financial support for the women's softball and men's baseball, football and archery programs. In recognition of the gift, the university named the stadium in honor of Easton. A dedication ceremony was held last month during a women's softball alumni game.
BUSINESS
December 30, 1993 | H.G. REZA, TIMES STAFF WRITER
When Jas. D. Easton Inc. introduced aluminum baseball and softball bats in 1970, the maker of the famous Louisville Slugger wood bat dismissed the innovation as a passing fad. But the durable bat now dominates the market and has forced Hillerich & Bradsby into adding its own aluminum line to avoid losing an entire generation that never swung the wood bats.
BUSINESS
April 2, 1991 | JAMES F. PELTZ, TIMES STAFF WRITER
Major league baseball opens a new season next week, bringing back the sound that delights millions--the "thwack" of a wood bat hitting a ball. But at thousands of high school, college and community ballparks, the hitting sound is the "boink" of aluminum bats. Little League and colleges like aluminum bats because they don't break as often as wood and save money. And nearly all of the aluminum bats used in the United States are made by a Van Nuys-based company, Jas. D. Easton Inc.
BUSINESS
December 7, 1993 | H.G. REZA, TIMES STAFF WRITER
Almost 50 years after Jas. D. Easton Inc. began a revolution in the sporting goods industry by manufacturing the first aluminum arrow, the company continues to dominate new markets with its growing list of sporting equipment made from aluminum and composite materials. Easton introduced the aluminum arrow in 1946 and today has 85% of the world archery market. In 1970, the company began to manufacture aluminum baseball and softball bats.
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