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Javier J Aldape

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BUSINESS
February 14, 2007 | Josh Friedman, Times Staff Writer
Tribune Co. has a new strategy for boosting readership among Southern California's booming Latino population. The Chicago-based media company this week named Javier J. Aldape as general manager and editor of Hoy-Los Angeles, the Spanish-language sister paper of The Times. Aldape, 35, also was named vice president for audience development of the Los Angeles Times Media Group, a post in which he will try to help The Times figure out how to attract more Latino readers.
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BUSINESS
March 5, 2008 | Thomas S. Mulligan, Times Staff Writer
Advertising veteran Roaldo Moran has joined Hoy L.A. as publisher and general manager of the free Spanish-language daily newspaper and its weekend edition, Hoy Fin de Semana, Los Angeles Times Media Group announced. Moran, 42, a Los Angeles resident since childhood, has been chairman of Creadtiva Communications Inc., the Latino-oriented brand marketing agency he founded in 2005. Before that, he was vice president of sales for Univision Radio Network. "Ro is a true entrepreneur," said John O'Loughlin, president of targeted media for Los Angeles Times Media Group, which includes The Times, Hoy and other publications.
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