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Jay Conrad Levinson

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BUSINESS
February 24, 1989 | JANE APPLEGATE
If you want to attract business to a new restaurant, try passing out coupons for two free dinners to the owner of every beauty salon in the neighborhood. Why? Because if the food is good and if the beauticians like the eatery's ambiance, their word-of-mouth recommendations will outweigh any amount of advertising, says Jay Conrad Levinson, a veteran advertising executive and author of "Guerrilla Marketing Attack," recently published by Houghton Mifflin.
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BUSINESS
February 24, 1989 | JANE APPLEGATE
If you want to attract business to a new restaurant, try passing out coupons for two free dinners to the owner of every beauty salon in the neighborhood. Why? Because if the food is good and if the beauticians like the eatery's ambiance, their word-of-mouth recommendations will outweigh any amount of advertising, says Jay Conrad Levinson, a veteran advertising executive and author of "Guerrilla Marketing Attack," recently published by Houghton Mifflin.
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CALIFORNIA | LOCAL
October 27, 2000 | GERI COOK, SPECIAL TO THE TIMES
The holidays are coming and books are great gifts for obvious reasons. Besides, they're easy to wrap and don't require a box. All of which means it could be time to visit one of the several San Fernando Valley locations of A & S Bargain Books, where the prices are almost always at least half off the publishers' prices. Currently, all computer books, hardback or paperback, are $5. Many other books throughout the store are priced under $10 as well. Let's take a look at fiction first.
BUSINESS
August 16, 1991 | JANE APPLEGATE
As corporate contractions squeeze more and more people out of work, the search for low-cost, moneymaking ventures has intensified. Luckily, there are all kinds of small business opportunities that require very little money to establish. Some are zany, some more traditional. If you live within 100 miles of a rural area, how about creating a mobile convenience store? Just fill up a van with household goods and a few trendy items.
BUSINESS
April 30, 1995 | BYRON KENNARD, BYRON KENNARD, a Washington writer, was national chairman of the 10th-anniversary Earth Day celebration in 1980
Newt Gingrich's fond embrace has made Alvin Toffler's vision of the "Third Wave"--a post-agricultural, post-industrial civilization based on information and knowledge--the hottest intellectual property around. But most public attention has focused on the Third Wave's immense economic dynamism and potential for wealth creation. What's been overlooked is its profoundly ecological character.
BUSINESS
August 24, 1990 | JANE APPLEGATE
It may be 90 degrees outside, but small-business owners should start choosing and ordering Christmas and holiday gifts for their customers and employees. Ordering now allows you to take advantage of sizable discounts on giveaways, officially known as "advertising specialties." Small-business owners contributed mightily to the $4.5 billion spent last year on a spectacular range of business giveaways, according to Marvin Spike, president of the Advertising Specialty Institute in Langhorne, Pa.
BUSINESS
March 25, 1998
After finding your management team and analyzing how you will develop and produce your business' unique product or service, the next step is marketing. Marketing is everything that happens to get your product or service to the customer. Although marketing is commonly thought of as only advertising or promotion, it is a comprehensive strategy for positioning your product or service in the marketplace.
BUSINESS
July 28, 1999 | MARC BALLON, TIMES STAFF WRITER
Scott Finn speaks to the woman in soothing, reassuring tones, taking the hard out of the sell. He patiently explains over the phone that an electronic commerce shopping cart could boost sales of the dog leashes and collars she sells online and make her the canine queen of the Web. An e-commerce cart, he tells her, looks like a shopping cart and acts like a shopping cart but provides a secure method for making purchases on the Web.
BUSINESS
February 9, 1998 | KIM KOMANDO, Kim Komando is a TV host, syndicated talk radio host and author
There's been plenty of debate the last few years about the plausibility of digital media replacing print media--particularly books and magazines. While I don't see this happening in my lifetime, I do believe digital multimedia offer an experience that goes far beyond the mere printed page. Just how much, however, depends on the topic.
BUSINESS
December 1, 1997 | KRISSY HARRIS
Putting a business online isn't nearly as easy as a lot of people think. Knowing a few HTML tags and having a cool background isn't exactly the stuff from which an Amazon.com is born. So, even if you think you have the right stuff, you might want to head to your nearest bookstore first. The best books, unfortunately, are going to tell you things you don't want to hear: It's probably going to cost more, take more time and require more people than you thought.
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