Advertisement
YOU ARE HERE: LAT HomeCollectionsJeffrey Martin Inc
IN THE NEWS

Jeffrey Martin Inc

FEATURED ARTICLES
ARTICLES BY DATE
Advertisement
NEWS
November 27, 1991
Martin R. Himmel, 66, who mass-marketed such products as Doan's backache pills and Lavoris mouthwash. Himmel, an advertising executive, formed Jeffrey Martin Inc. in 1960 to market health and beauty aids through heavy advertising, often in the late night and early morning, on television and radio. Some of his earliest accounts were Psorex dandruff shampoo, Porcelana fade cream and Topol smokers' tooth polish. The company was sold to the Dep Corp. in 1986.
BUSINESS
June 24, 1987 | BRUCE HOROVITZ, Times Staff Writer
When Dep Corp., the hair gel maker, was looking to expand its product line earlier this year, it snatched a company that makes such big-name products as Lavoris mouthwash, Topol toothpaste and Porcelana Fade Cream. But as part of the $75-million deal to buy Jeffrey Martin Inc., Dep also inherited some other big-name products that it really didn't want and perhaps a big-name problem as well.
BUSINESS
October 5, 1988 | BRUCE HOROVITZ, Times Staff Writer
Most people know the Jolly Green Giant for his booming ho-ho-ho, not to mention his corn and peas. But almost no one knows from beans the British company that wants to buy him. And that, say marketing experts, is exactly why London-based Grand Metropolitan wants so badly to purchase Pillsbury, the company that sells the Jolly Green Giant brand. With the purchase of Pillsbury, it would automatically inherit a shelf full of trusted brand names.
Los Angeles Times Articles
|