Jeremy Lin

Under Armour -- the company known for making boxer-briefs, sneakers and other workout gear for sweat-drenched men -- is now trying to boost favor with the female set. The Baltimore sports clothier, endorsed by uber-manly quarterback Tom Brady, has given itself a hefty dose of estrogen with its “ What's Beautiful ” marketing campaign. With an online launch in April and new advertisements out now, the ambitious effort claims to be “redefining the female athlete.” There's a @UAWomen account on Twitter and a dedicated Facebook page ( with plenty of pink )

Looking ahead NEW YORK AT BROOKLYN: Monday, 4 p.m. PST, TNT This battle of boroughs finally comes with some bragging rights, and a say in who rules the Atlantic Division. The Knicks will play their first game at the $1-billion Barclays Center in Brooklyn. Amare Stoudemire's absence (rehabbing from knee surgery) has freed Knicks Coach Mike Woodson to sell his team on playing defense. And, yes, that is Carmelo Anthony you see hustling down to the defensive end, while new point guard Raymond Felton runs the offense.

Jeremy Lin's buzzer-beating three-pointers and underdog past have basketball fans and neophytes alike hooked on one of the most captivating — and pun-happy — Linderella tales in a while. Now, if only businesses could figure out what to do with him. Retailers caught unprepared for his sudden ascent have hustled to get Lin-branded merchandise on their shelves. But the big money for Lin isn't in shirts and caps; it's in his image and his staying power — and what he and major sponsors can do with that.

The Houston Rockets are among the NBA teams that lean heavily on advanced metrics such as win shares and true shooting percentage, but there is no ready-made formula that can help them determine what to do about Royce White . The rookie forward who suffers from an anxiety disorder remained in limbo after refusing an assignment to the Rockets' Development League affiliate. White said the Rockets had failed to heed the advice of the doctors who have been treating him for an intense fear of flying, among other issues.

Hard to pay, harder to guard Ah, the power of financial resources. The Houston Rockets went from a basketball nobody to a possible player in the Western Conference by sending a Brink's truck filled with cash to the home of James Harden . Harden's five-year, $80-million contract extension with the Rockets was one budget-conscious Oklahoma City could not match, which Thunder General Manager Sam Presti made clear as far back as July when he...

Penn State said Tuesday it will respond within days to the NCAA's demand for information as the governing body decides whether the university should face penalties — including a possible shutdown of its storied football program — because of the Jerry Sandusky child sex abuse scandal. Penn State President Rodney Erickson said he doesn't want to "jump to conclusions" about possible sanctions after the head of the NCAA declared that the so-called death penalty has not been ruled out. The NCAA is investigating whether Penn State lost "institutional control" over its athletic program and violated ethics rules.

We all know about the three-point buzzer beater, the seven straight wins. But although Jeremy Lin is all business on the court, it's starting to look like the Linsanity business is just as hot outside the stadium. Here's a quick business- and money-themed breakdown of stats: 2: Applications with the U.S. Patent and Trademark Office to trademark "Linsanity" 1: Application to trademark "Lin-sanity" 1: Application to trademark "Linning" $167.95: The starting price for tickets to the New York Knicks game Friday against the New Orleans Hornets, on StubHub $269.95: The price of an authentic Jeremy Lin home or road jersey through the official Knicks store 0: Number of non-Lin items among the store's 20 bestsellers 366,757: Number of people following the @jlin7 Twitter account, which has fewer than 400 tweets 9%: Stock price increase for Knicks owner Madison Square Garden from Feb. 3, to $32.03 1: New Nike “Linsanity” edition Zoom Hyperfuse shoe, according to Counterkicks RELATED: Jeremy Lin was there for the taking Is Jeremy Lin the real deal or a flash in the pan?

It appears Jeremy Lin's New York minute has come to an end. According to a New York Times report , the New York Knicks will not beat the Houston Rockets' three-year, $25.1-million offer sheet that Lin signed Friday, allowing the restricted free agent to continue his career with the team that cut him before the start of last season. Officials from both teams will not confirm the report, but the Knicks have until 9 p.m. PDT to match the Rockets' offer. POLL: Is Jeremy Lin worth what he's being offered?

Writers from around the Tribune Co.  discuss restricted free agent Jeremy Lin, the international sensation whose contract offer in the neighborhood of $25 million for three years -- including nearly $15 million in the final year -- from the Houston Rockets can be matched by the New York Knicks. Check back throughout the day for more responses and join the conversation by voting in the poll and leaving a comment of your own. Brian Schmitz, Orlando Sentinel As a player, no -- not at $8 million a season.

How do the Lakers (44-37) match up at the point guard position Wednesday night when they host the Houston Rockets (45-36) -- in a game that could determine if the Lakers finish in seventh, eighth or ninth place? Point Guard -- Probable Starters: Steve Blake vs. Jeremy Lin Steve Nash won't play against the Rockets as he tries to recover from injury (nerve irritation, hamstring, etc.), which once again means Steve Blake will get the start at point guard against Houston's Jeremy Lin. Blake is a better defender than Nash (and any of the other Lakers reserves)