November 9, 1991
"This guy is probably the single most adored American. If I could get him for one of my clients, I'd use him tomorrow." --Jerry Della Femina, New York adman, on Magic Johnson's image.
May 10, 1991 |
The advertising agency that made fast-fibbing Joe Isuzu a household word--and American Isuzu a household name--was abruptly fired Thursday by the Japanese car maker. "I hope they call me tomorrow and say, 'We were lying,' " said Jerry Della Femina, chairman of the New York agency Della Femina McNamee, whose Los Angeles office created Isuzu ads. Isuzu's decision has left Della Femina's Los Angeles office reeling.
October 19, 1989 |
Don't look for Joe Isuzu to be fibbing in French any time soon. But a big chunk of the British-owned ad agency whose U.S. division created one of the ad world's best-known liars was purchased Wednesday by a giant French advertising conglomerate for $68.6 million. Eurocom SA, one of the biggest advertising agencies in France, purchased a 40% interest in WCRS Group's worldwide advertising network. It previously owned 20% of WCRS, bringing its majority ownership of the company to a total of 60%.
June 29, 1989 |
Did Business Week "lie" about the ad world's most famous liar? The New York ad agency that created the smooth-tongued Joe Isuzu sure thinks so. And Della Femina, MacNamee WCRS has placed a scathing full-page ad in today's Wall Street Journal that could make even Joe Isuzu blush. The ad will run under the headline, "Business Week Admires Joe Isuzu So Much That in Their July 12th Issue, They 'Lied' About Isuzu's Sales." Not surprisingly, Business Week says that it is Della Femina that is twisting the truth.
October 13, 1987 |
Jerry Della Femina has one big problem--he has to keep outdoing Jerry Della Femina. Della Femina is that zany New York adman whose free-wheeling agency made a liar out of Joe Isuzu, and, with the help of some special effects, got King Kong to climb San Francisco's Transamerica pyramid-shaped headquarters. Now, Della Femina has begun to imitate the legendary Hollywood producer Cecil B. De Mille.