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Jim Cox Advertising

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CALIFORNIA | LOCAL
January 28, 1998
The City Council has authorized a $150,000 advertising campaign to promote the city's electric utility, about two months after council members approved rate increases of 11% or more. The $150,000 budget will pay for a public relations firm, Jim Cox Advertising, to market the city-owned utility in preparation for 2002, when private firms will compete to serve Pasadena customers. Council members approved a rate increase in November to help pay off the city's utility debt so it can compete in 2002.
ARTICLES BY DATE
CALIFORNIA | LOCAL
January 28, 1998
The City Council has authorized a $150,000 advertising campaign to promote the city's electric utility, about two months after council members approved rate increases of 11% or more. The $150,000 budget will pay for a public relations firm, Jim Cox Advertising, to market the city-owned utility in preparation for 2002, when private firms will compete to serve Pasadena customers. Council members approved a rate increase in November to help pay off the city's utility debt so it can compete in 2002.
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