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Joe Conforte

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NEWS
July 28, 1991 | PAUL DEAN
In Nevada, Joe Conforte's business has been a vicious, 36-year joust with fluctuating state laws, rural leanings and a succession of politicians. He opened his first whorehouse, the Triangle Ranch, in 1955, when local prostitution laws were spotty and enforced largely by whim. It was an ingenious setup, with brothels in converted farm buildings and later in house trailers, at the converging borders of Washoe, Storey and Lyon counties.
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NEWS
August 23, 1991 | Associated Press
Flamboyant brothel operator Joe Conforte announced Thursday that he is retiring after more than one-third of a century in the bordello business. "The other times I only said I was going to retire," he said. "This time, it's for real." Conforte, 65, said he plans to spend his retirement pushing an initiative to legalize prostitution in California.
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NEWS
July 28, 1991 | PAUL DEAN, TIMES STAFF WRITER
Joe Conforte is a whoremaster by trade, a dictator by disposition and a Sicilian by birth. He was a Fascista in his youth, so he rather likes being compared to Mussolini. "Hey, Mussolini wasn't a bad guy," he says. "His only mistake was joining up with Hitler." Conforte doesn't flinch at his reputation as the Al Capone of Storey County, an underpopulated swath of desert and high ponderosa east and southeast of here. He doesn't mind being called Mr. Madame. Even Joe Joyhouse.
NEWS
August 11, 1991
I moved from Reno to Los Angeles in 1975 because I did not want to be associated with a state (that) so wantonly abuses women via brothels. Now, as I vacation in Las Vegas, what do I get slapped in the face with this morning? Nothing other than Joe Conforte's ugly mug on the front page of View (Mr. Madame, July 28). Please keep in mind that Nevada is one of the most corrupt states in the union. The extent of this corruption is incomprehensible to most mortals. Politicians have no qualms about selling their mothers or grandmothers for a buck.
NEWS
August 23, 1991 | Associated Press
Flamboyant brothel operator Joe Conforte announced Thursday that he is retiring after more than one-third of a century in the bordello business. "The other times I only said I was going to retire," he said. "This time, it's for real." Conforte, 65, said he plans to spend his retirement pushing an initiative to legalize prostitution in California.
NEWS
August 11, 1991
I moved from Reno to Los Angeles in 1975 because I did not want to be associated with a state (that) so wantonly abuses women via brothels. Now, as I vacation in Las Vegas, what do I get slapped in the face with this morning? Nothing other than Joe Conforte's ugly mug on the front page of View (Mr. Madame, July 28). Please keep in mind that Nevada is one of the most corrupt states in the union. The extent of this corruption is incomprehensible to most mortals. Politicians have no qualms about selling their mothers or grandmothers for a buck.
BUSINESS
December 10, 1990 | MARTHA GROVES, TIMES STAFF WRITER
The cathouse is out of the bag, sort of. When last we visited the Mustang Ranch outside Reno on Nov. 13, the famed bordello was being sold off piece by piece by the Internal Revenue Service, which had seized the property after owners Joseph and Sally Conforte failed to pay an estimated $13 million in taxes. At the time, a Reno attorney named Victor Alan Perry, acting on behalf of unidentified clients, bid $1.
BUSINESS
December 19, 1990 | From Associated Press
Two months after the county vowed that Nevada's most notorious legal bordello had seen its last prostitute, and a month after it was sold at auction, the Mustang Ranch prepared for business Tuesday. "We reopened this morning," former owner Joe Conforte said. "We could have opened the day the IRS left." Conforte, who now is listed as general manager rather than owner of the brothel 10 miles east of Reno, appeared before the Storey County commissioners as a "courtesy."
NEWS
September 11, 1992
Sally Conforte, 75, former madam of Nevada's famous Mustang Ranch brothel. She got into the business in 1955 with a house in Fallon, Nev., and later opened another in Wadsworth. She met her husband, outspoken Joe Conforte, when he was a competitor, and first became his business partner and then his wife. The couple bought the Mustang Ranch in Storey County, Nev., in 1967 and ran it for 23 years before falling into tax difficulties. Mrs.
NEWS
July 28, 1991 | PAUL DEAN, TIMES STAFF WRITER
Joe Conforte is a whoremaster by trade, a dictator by disposition and a Sicilian by birth. He was a Fascista in his youth, so he rather likes being compared to Mussolini. "Hey, Mussolini wasn't a bad guy," he says. "His only mistake was joining up with Hitler." Conforte doesn't flinch at his reputation as the Al Capone of Storey County, an underpopulated swath of desert and high ponderosa east and southeast of here. He doesn't mind being called Mr. Madame. Even Joe Joyhouse.
NEWS
July 28, 1991 | PAUL DEAN
In Nevada, Joe Conforte's business has been a vicious, 36-year joust with fluctuating state laws, rural leanings and a succession of politicians. He opened his first whorehouse, the Triangle Ranch, in 1955, when local prostitution laws were spotty and enforced largely by whim. It was an ingenious setup, with brothels in converted farm buildings and later in house trailers, at the converging borders of Washoe, Storey and Lyon counties.
BUSINESS
December 19, 1990 | From Associated Press
Two months after the county vowed that Nevada's most notorious legal bordello had seen its last prostitute, and a month after it was sold at auction, the Mustang Ranch prepared for business Tuesday. "We reopened this morning," former owner Joe Conforte said. "We could have opened the day the IRS left." Conforte, who now is listed as general manager rather than owner of the brothel 10 miles east of Reno, appeared before the Storey County commissioners as a "courtesy."
BUSINESS
December 10, 1990 | MARTHA GROVES, TIMES STAFF WRITER
The cathouse is out of the bag, sort of. When last we visited the Mustang Ranch outside Reno on Nov. 13, the famed bordello was being sold off piece by piece by the Internal Revenue Service, which had seized the property after owners Joseph and Sally Conforte failed to pay an estimated $13 million in taxes. At the time, a Reno attorney named Victor Alan Perry, acting on behalf of unidentified clients, bid $1.
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