June 23, 2001
Why does everybody keep picking on T.J. Simers? Is it simply because T.J. Simers keeps picking on everybody? It's especially amusing to see readers' emotional reactions to Simers' columns when I've learned for a fact that T.J. Simers doesn't even exist. He's a figment of your imagination, and you people at The Times should be deeply ashamed. Just yesterday I was discussing geopolitics and quark theory with my personal grocery bagger at the market when the conversation drifted around to sports.
November 26, 1998 |
Badges front and rear on this polypropylene pod claim it was manufactured by Isuzu. Forgive us for doubting the builder of Trooper, Rodeo, Hombre and other stylized cinder blocks. Our guess is that Isuzu's 1999 VehiCROSS--how's that for an aerospaced-out name?--was whelped in space and recovered from the desert near Roswell. Twin chromed fangs salivate in the grille and serve no purpose other than to suggest Mad Max had a hand in market research.
November 5, 1998
What do you mean whatever happened to Joe Isuzu [" 'Father of Joe Isuzu' Now Says Specialty Is the Best Policy," Oct. 1]? We elected him president--twice. CRAIG LESLEY Santa Ana
October 1, 1998 |
No one remembers Joe Isuzu. (OK, we're lying.) American Isuzu Motors Inc. hasn't aired a commercial with its infamous lying salesman in eight years. Yet when consumers are asked about Isuzu, the fictitious Joe Isuzu invariably comes up. "We're probably best known as the 'father of Joe Isuzu,' " said Joseph L. Fellona, vice president for light-vehicle marketing at the U.S. arm of the Japanese auto maker.
October 1, 1998 |
Despite roles in sitcoms and feature films, actor David Leisure is best known as the lying car salesman he portrayed in TV ads for Isuzu. "I still get recognized," Leisure said. "I'll be walking down the street and people will yell, 'Hey, there goes Joe Isuzu!' " Leisure, 47, played the smirking car salesman whose deals included selling an Isuzu for $9. Every time Leisure would offer a deal too good to be true, the words "He's Lying" would appear at the bottom of the screen.
June 23, 1992 |
If it isn't good ol' Frank Bartles and Ed Jaymes. And say, isn't that Joe Isuzu? When viewers turn on their TV sets over the next few weeks, they'll be seeing these very familiar characters in commercials. But there's something different this time around. Those folksy guys who played Bartles & Jaymes aren't selling wine coolers any more, but under their real names, Dick and Dave, they are peddling subscriptions to Golf Illustrated. And Joe Isuzu isn't selling cars any longer.