January 11, 2006 |
IN the end, Bastide was just too French for commercial director-cum-restaurateur Joe Pytka. Later this month, Pytka will be closing the tony Provencal restaurant on Melrose Place that he famously spent $3.5 million to open in October 2002. In its place, he plans to open a new restaurant this spring that will be, well, less French. "I want the restaurant to be more reflective of Southern California," he says.
August 17, 1989 |
He has been honored with every major directing award advertising has to offer. He has directed television commercials with Michael Jackson, Madonna, Michael J. Fox, Bo Jackson, Michael Jordan and E.T. His client list reads like a Who's Who of International Business, and includes Pepsi, Apple Computer, Nike, Perrier, Michelob and John Hancock Mutual Life.
September 18, 1997
Joe Pytka is among the advertising world's commercial auteurs. A perfectionist with no patience for sloppiness, Pytka can be an intimidating presence on the set. His temper tantrums are legend, but he gets results--one reason advertisers pay $15,000 a day for his services. He has directed 25,000 commercials over a 30-year career, working for such big-name marketers as Pepsi, Nike and Anheuser-Busch. He shared an Emmy with New York advertising agency BBDO for the "Chimps" commercial for HBO.
August 28, 2002 |
Every chef dreams of having a fairy godmother, someone who can wave a magic wand and magically supply everything needed to make a dream restaurant come true. Alain Giraud got one. His Bastide, one of the most talked about restaurants in Southern California, should open early next month, barring yet another a last-minute delay.
February 12, 2003 |
AT one time, French restaurants were the epitome of fine dining in L.A. It's no secret, though, that Angelenos have pretty much abandoned French food and with it, formal dining, for the relaxed pleasures of Spago and the California idiom or for Italian restaurants where maitre d's pass out kisses like bonbons and everybody who walks in the door feels as if they've just landed a plum role in "La Dolce Vita."
HOME & GARDEN
July 19, 2010 |
Update: Filmmaker, prolific commercial director and restaurateur Joe Pytka has sold Castillo del Lago in the Hollywood Hills for $7 million. The Bastide owner spent nearly 15 years restoring the fortress-like Mediterranean on about 3 acres of hillside above Lake Hollywood. There are nine bedrooms and six bathrooms in 7,783 square feet and such amenities as 25-foot-high beamed and coffered ceilings, a wine cellar, an elevator, a swimming pool, rose gardens, fountains and, befitting a castle, even a tower.