May 26, 1989 |
The May Co. will receive "over the air" compensation for featuring KNBC Channel 4 news anchors in the firm's print advertisements for television sets and VCRs, says KNBC general manager John Rohrbeck. Faces of Channel 4 anchors appear on the screens of TV sets featured in May Co. ads that have been running in The Times. The anchors--John Beard, Kelly Lange, Linda Alvarez, Carla Aragon and Kent Shocknek have been featured to date--are not identified in the ads. The compensation will take the form of "commercial time" on KNBC, Rohrbeck said about what he termed a "reciprocal promotional arrangement."
December 9, 1988 |
During the recently concluded November ratings sweeps, syndicated reruns of "The A-Team" on KHJ-TV Channel 9 were the most-watched television show in Los Angeles between 6:30 and 7 p.m., beating everything from old "Family Ties" episodes to Dan Rather and the evening news. It was, that is, in the Arbitron ratings. In the ratings survey from the A.C. Nielsen Co., "The A-Team" was dead last among the seven most prominent local stations. KTTV Channel 11's "Family Ties" was No. 1.
July 26, 1987
John Rohrbeck, the general manager of KNBC, doesn't want Fritz Coleman to appear in the public service announcements about water conservation because Rohrbeck doesn't believe "news people should do commercials" (Outtakes, by Jeff Meyers, July 19). Every time I turn on Channel 4, there are station promos with Coleman and Fred Roggin playing basketball or the anchors telling us stories that "are all apart of life." Imagine what we'd see if Rohrbeck were in favor of news people doing commercials.
July 19, 1987 |
KNBC Channel 4 weathercaster Fritz Coleman never said it would be like this. He couldn't have predicted the dark clouds that gathered when he was asked to join his local counterparts for a series of 30-second TV spots raising public awareness about a possible water shortage next year. "Fritz wanted to do it," said Kathy Richards, v.p. of the Gumpertz/Bentley/Fried ad agency that devised the campaign for the Department of Water and Power. But KNBC general manager John Rohrbeck had other ideas.
November 13, 1986 |
NBC, in a three-show shuffle, is shifting its durable, Emmy-honored "Hill Street Blues" to Tuesdays opposite ABC's powerhouse "Moonlighting." "Hill Street," now in its seventh season, will move Dec. 2 along with "L.A. Law" and "Crime Story." The network believes the two rookie shows will have a better chance on other nights to develop audiences. The anticipated triple shift was announced Wednesday by NBC Entertainment President Brandon Tartikoff after he appeared in Laguna Niguel, Calif.
July 4, 1986 |
Ready or not, the Goodwill Games from Moscow begin their 16-day run Saturday. Ted Turner's WTBS will have 129 hours of first-run coverage and an additional 63 hours of repeat programming. Talk about overkill. On weekends, WTBS' coverage will run from 9 a.m. to 3 p.m., then after a two-hour break, from 5 to 9 p.m. The repeat programming will run from 9 p.m. to 1 a.m. The only thing different about weekday coverage is that the first block will end at noon instead of 3 p.m.